Microsoft's LinkedIn integration, AI and what it means for marketers

The recent Microsoft Ignite event in September told us a lot about the direction technology is going — and specifically how it will impact marketers.

Microsoft emphasized two trends that will have a significant effect on marketers. The first is an effort to make artificial intelligence (AI) and machine learning available to the masses. The second is heavier integration between Microsoft and LinkedIn.

What do both of these mean for us? We’re getting closer to the holy grail of closed loop marketing, one tech innovation at a time.

[Read the full article on MarTech Today.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Justin Freid is a digital marketing veteran with over 12+ years of experience helping some of the largest brands in the world leverage the digital landscape to connect with their target audiences. Currently leading the SEM, SEO and social media teams at CMI Media, a WPP Company, Justin helps pharmaceutical companies create and execute digital strategies. With experience in industries such as finance, insurance, pharma and CPG, Justin brings a unique approach to clients. His expertise across all facets of digital marketing creates an interconnectivity between efforts, leading customers further along down the conversion funnel.

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