Mike Marko with IM Consultant Services in Cincinnati, Ohio, has published a new blog post where he talks about the use of SEO for business. SEO has become a necessity for online brand visibility nowadays, but some business owners still don’t know too much about its uses. In some cases, business owners don’t even know that SEO plays an important role in every online marketing strategy. Because of this, Marko has made an article explaining the uses of SEO for business and why business owners should start paying more attention to it.
Marko talks in the blog about how the Internet has become a huge part of modern life. He mentions how people use the Internet to gather information and find services that businesses offer. That’s why SEO has grown to be important for businesses—through SEO, reaching a target audience can be a lot easier.
“A business owner is basically making his brand and website a lot easier to find if he uses SEO,” says Marko. “If he succeeds at getting the website into the top search engine results pages or SERPs using SEO, that makes it easier to find for people online. That’s why the many aspects of SEO are so important for businesses, from off-site SEO to on site SEO.”
While on the topic of the Internet’s use in modern times, Marko elaborates on how people search for services online as his first example of the uses of SEO. According to him, the estimated 2 billion persons who use the Internet every day often start their use of it by going to a search engine. Thus a large percentage of Internet activity centers on search queries about businesses and the services that they offer.
With this in mind, Marko says that it’s safe to assume that a business’s target audience is part of the masses who search for business products and services on the Internet. And since they’re trying to find businesses, business owners should take advantage of this knowledge and aim to rank high in SERPs, so their target audience can find them quickly.
According to Marko, it can put a business at a disadvantage if their website isn’t part of the top results. This is because the lower a business website’s rank is in the SERPs, the smaller their chance of being found by their audience. Websites with online shopping available will also take a huge blow if they aren’t ranked high enough because less visibility can equate to lower online sales.
Marko also goes into detail about how SEO can provide quality traffic for websites. So as to not confuse his readers, he explains that quality traffic means targeted and high-intent traffic from people who are actually interested in a business, products, or services. He even introduces the analogy of billboards to explain what SEO can do for websites with professional search engine optimization.
According to him, a billboard will be seen by a lot of people, but business owners will never be sure how many of these people will actually be interested in what that the billboard advertises. With the use of SEO, however, business owners can encourage traffic from people actually looking for services or products that they offer. In turn, resources used by the business will not be wasted on catching the attention of people who aren’t even remotely interested in their website or brand.
Since Marko mentioned the efficient use of resources, he also talks about how SEO can be a cost-effective marketing method. He mentions that the SEO goal is to make a brand visible to people who are actually interested in a business without wasting time and money on advertising to an audience that doesn’t fit a business’s target. While doing so, SEO also focuses on keeping a business website ranking high on SERPs so a business owner will still have quality traffic without the use of paid ads. Because of this, Marko believes that implementing SEO can be a business’s go-to strategy if they want to save money or are just starting out with online marketing.
While on the subject of advertising and driving in traffic, Marko also mentions that SEO promotions are effective 24/7. As a comparison, he mentions that ads only offer a visibility boost for as long as they run, which is usually a limited period. On the other hand, SEO will be able to keep a website ranking high constantly because the Internet and SERPs are available 24/7. Because of this, a target audience will be able to find a business with SEO whenever they choose to search for them online.
Lastly, Marko also talks about how SEO can increase consumer awareness of a brand. While SEO aims to help businesses stay at the top of SERPs, this high ranking position also serves as a way to create more visibility for them. If a brand constantly appears alongside search results for queries about relevant topics, chances are high that users will tend to associate the brand with those topics from then on. Hence, the brand and business will be remembered when those topics are searched for or discussed.
Aside from introducing the uses of SEO to business owners, Marko and his team at IM Consultant Services can also provide other tips and services that can help business owners promote their brand. If a business owner hires them, they can choose to avail of certain services such as SEO for their website, and even website optimization to help make it even more SEO-friendly. If a business needs more help, their services can even include handling their social media pages while business owners focus more on their business growth.
If a business owner wants to test their services out first, Marko offers free consultations that can last for 30-60 minutes. The consultations serve as a stepping stone for businesses that need professional advice and tips.
While Marko has a lot of blogs talking about SEO and explaining it to business owners, he also has a vast collection of other articles that help businesses with their social media marketing and even website creation. His own website and business are built upon the tips that he shares with his readers. If a business would like to hire him to help them out, he has made it easy for them to contact IM Consultant Services through his website.
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For more information about IM Consultant Services, contact the company here:
IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451
Cincinnati, OH 45262