Over the years, we have witnessed how Marketing strategies have evolved at an exceptional rate and there seem to be no signs of slowing down. And the mobile app industry is no exception to this! In this article, we will be sharing some of the top mobile app Marketing trends that are likely to make it big in the upcoming year. Following these trends can turn out to be quite beneficial for promoting your mobile app in the market.
But before jumping straight into those mobile app Marketing trends, first, let’s take a look at some crucial insights and statistics related to Digital Marketing and its effect on the customer experience.
- As per IDG, approximately 44 percent of businesses have already moved on to a digital-first approach for a better customer experience.
- According to Seagate, about two-thirds of global CEOs will start focusing on digital strategies to improve customer experience by the end of 2019.
- As reported by Smart Insights, around 34 percent of companies have already undergone a Digital Transformation.
- According to Gartner, more than 50 percent of global CEOs said digital improvements have led to an increase in their revenue.
Read more: AI Used for Good Can Transform the Human Experience
Top Mobile App Marketing Trends for 2020
Below are some of the trends that will shape the mobile app Marketing domain for the year 2020:
1. Artificial Intelligence
Nowadays, it’s all about Conversational Marketing but we do know that conversations can take time, especially human interactions. But thanks to AI (Artificial Intelligence) technology, we can have instant conversations with chatbots.
These chatbots are pre-programmed with appropriate responses as per different user queries while further eliminating any sort of human involvement. They can be considered as Virtual Assistants for a mobile application that is available for 24/7 for the app users.
2. Voice Search
As of recently, we have witnessed voice applications proving themselves to be basic search engines with a primary set of features. Voice search apps like Alexa, Siri, and Google are great examples of how the popularity of these applications has skyrocketed over the past few years.
As per many Marketing experts, it has been claimed that voice search queries will make up about half of the total search user requests by the end of 2020. This number is only likely to go up in the future with a high demand for voice-activated devices, and the tech giant Amazon itself is setting a great example with its smart home devices.
3. Personalized Approach
There’s no denying the fact that users are more attracted to a personalized experience that is curated based on their preferences. So why not make the most of it? Brands and companies should work on Marketing strategies that are in sync with their app’s objective and their target user base. In other words, think about interacting with customers on a personal level to create a long-term relationship.
4. Video Content
The next mobile app Marketing trend that will be huge in 2020 is Video content. The main reason being, emerging technologies like AR (Augmented Reality) and VR (Virtual Reality) are promoting content that is virtual in nature. In addition to this, customers are now looking for face-to-face interactions for their queries.
For example, businesses have now started to incorporate Video emails to boost their user engagement rate instead of going forward with traditional Email Marketing to promote their app.
Final Thoughts
The above-mentioned mobile app Marketing trends can help companies in stepping up their Marketing game and giving them an edge over their competitors in their respective industry verticals. Even market analysts suggest opting for a mobile-first approach to your Marketing plan has become a necessity for businesses nowadays.
Read more: 2020 Predictions for Online Marketplaces and the Role of Mobile Apps