Chart of the Day: Retail searches will surpass 60% mobile this year
A recent report by Marler Haley shows sale and Black Friday statistics for search trends in the UK, detailing the rise in mobile searches and the implications for retailers – both B2C and B2B.
For peak UK retail related searches in November and December 2017, the use of mobile to conduct these searches will surpass 60%, showing how important a mobile-first strategy is for retailers.
However, the study also suggests that a mobile-first approach isn’t as vital for B2B retailers, where mobile search trends vary between 10-30% and show a much slower growth.
Mobile-first for B2C
The findings, published by Marler Haley suggest that UK mobile search trends for consumer-related searches ‘sale’ and ‘Black Friday’ will surpass 60% by the end of the year.
With a growth in mobile searches for consumer websites, these findings build on the theory of a mobile-first approach to web design.
With news that Google is talking about a mobile-first index, this puts added pressure on websites to make sure that they are delivering the best mobile experience possible to consumers.
Is mobile-first best for B2B?
The study identified that although mobile-first is a reality for B2C, it’s not a trend that is shared by B2B.
By compiling search trends for major B2C and B2B retailers, Marler Haley identified that there is less than half mobile search traffic for B2Bs in comparison with B2Cs.
With B2B mobile traffic varying between 10-30%, these findings suggest that mobile isn’t having the same level of growth as B2C.
