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How
to Make Money Online Blogging
If
you are looking for ways to make more money then take heart; there are
a thousand ways that you can raise extra cash at the end of every
month. Although people talk about the most experienced gigs giving you
the most earnings, if you have decided to join the blogging
community then even the smallest earning will add up with
time.
Here is a
guide that will help you make money through online blogging. Whether
you want to supplement your salary through side hustle or you are
looking for a way to make money to sustain yourself, then this guide
is for you. The information is quite detailed and helpful.
Know your vision
The first
step in establishing a blog that
will really work for you is the establishment of a vision
map. This is what will keep driving you and give you the energy
to hold on when things get tough. A vision map should contain
everything from the topics you would want to approach, your blog title
idea and what you want to accomplish in your blogging
career. You can put all this down in a note book that you
should keep for the longest time possible. You may need to use the
notebook at one point or the other. Most people use it to scribble
blog post ideas and also map future plans.
Going
through your vision map will reenergize you and keep you moving. You
can go back to it when you get into a blogging slum
and when you feel unmotivated. Rereading the visions and the things
you want to accomplish in your blog will give you an inspiration. This
will refuel you and you will even get more consistent and involved
than before.
Establishing
a well-structured blogging vision is the same as getting a business
plan before you implement an idea. It will help bring clarity in
several ways just like the business plan does to the business person.
It will leave you focused on the main agenda of your blogging site.
Spending a lot of time writing the reasons why you want to get into a
business and the reasons why you will keep going can greatly bring
clarity to your mission.
A blog
vision map will also make things clear on what you want to create.
This goes hand in hand with the content you want to post on your
blogging site. Although changing your mind down the line is allowed, a
blog vision will keep you in line with your agenda and nothing will
make you redirect your mission.
It will
help bring the content ideas even when you are starting with insufficient information on what you want in your blog site. Thanks for
the inspiration it brings along. The inspiration will help open the
mind and get unlimited ideas for
the content.
How
to vision map your blog and make
it successful
1.
Have
goals
– What many people do
is to create a goal for the blog, then create a stretch goal and a
super stretch goal. For example,
you may want to get 1500 views during your first month. In addition,
you can have a stretch goal of 2000 views and a super goal of 3000
views. If you don’t meet your stretch and super stretch goals, then
at least you will be able to land on your ultimate goal for the month.
2.
Have a purpose –
Purpose of the blog is the fuel for your vision. If you don’t have a
purpose then you cannot have a vision. You should discover and find
your purpose so that you can be able to establish your mission and
vision from it. If you have not found it yet, then make an effort
before you get into blogging.
3.
Manage your self
–
Most of the visions fail because we focus on
managing our time more than ourselves. You must know how to navigate
your days to ensure your vision is a success. You need to manage the
way you use your time and not the way time works for you.
4.
Avoid negative
voices in your life – Many things will come and
discourage you along the way. Tolerating them is the first step to
failing. You will also be fighting a few demons along your way that
can suppress your inspiration and motivation.
5.
Have a mission –
A mission and a vision work hand
in hand. The mission of your blogging will keep you focused on what
you are doing. It will give you direction on what is worthwhile and
what is not. This way, you will always meet the vision for your blog.
Having a
vision for your blog is a good method to finding your way and keep you
focused. It will help you do exactly what you envision. Therefore, if
you are considering establishing a blogging site as a source
of part-time or full-time income,
then start by writing down a detailed vision map for your blog.
Develop
a Blog Marketing Plan
I hope
you are already aware that there is plenty of competition that already
exists in the market. You may be new in the blog
business and there are those with more than two years’
experience that you have to deal with. You have to start with a very
well-executed plan in order to beat them. This is where the marketing
strategy should come in.
Having a
good blog
marketing plan means you will be able to create, publish and
promote the contents of your blog with ease. This will ultimately help
to capture the attention of internet visitors. You will now be able to
generate website traffic and increase sales.
You can
use the inbound strategy that turns strangers into leads and
eventually into customers. What this means is that you need to have
appealing content that will bring visitors to
your blog and turn them into leads.
You will
be making several mistakes with your contents but without a good
marketing strategy, all the efforts you put in creating your contents
will go to waste. Human beings are wired to seek a quick fix to all
the mistakes we make. This is one of the strategies that you should
implement in ensuring your content is of high quality. As a matter of
fact, good content will always market itself and attract a significant
traffic on its own.
You will
actually double your earnings with a written marketing strategy that
you will implement in your blog every day. A blog content is a
necessity if you want to see appealing results. It will not only
increase the chances of possessing a successful blog but also reduce
the number of hours you waste in a wrong promotional strategy, writing
about wrong topics and working with the wrong influencers.
Creating
a plan for your content should involve two separate but equally
effective approaches. The first one you should concentrate on the
quality of your content and the second one on the promotional details.
What this means is that you need a high-quality
content for your audience promoted through the right channels.
Here I
have evaluated the most effective tips to create a content marketing
plan that will bring you solid results.
1.
Content
creation plan
As
I had indicated earlier, the first approach to developing an effective
blog marketing strategy is to focus on the quality of your contents.
No matter how sophisticated your promotional strategy is, delivering low-quality content to your audience is the worst idea. It will not
be productive and you will end up wasting your money and precious
time.
You
need to create a blogging content that will be both appealing and
attractive to your target audience. Here are several steps that can
help you in this.
·
Set
goals -You should sit down and
comprehensively determine the purpose of your blog. You should be very
aware of what you want from your blog. Whether you want to make sales
from it or whether you want
more traffic to your blog. This is what is going to direct you to
the next moves.
·
Define
your target audience -This will help
you to remain on track. Who are you targeting and who do you want to
reach in the market. You should target a particular group of potential
customers.
·
Create
your content on the Buyer perspective -You
should create your content based on the buyer persona. The buyer
persona is the profile that clearly describes your target audience.
You should have a well-set goal
of what you want to do to your buyers and what you want to achieve.
The buyer persona perspective will help you to figure out the type of
the customers you are targeting. This is the first step in delivering
content that is relevant and directly focused on
your customers.
·
Define
your content quality – Content is the
determinant of the sales you are going to make with your blog. Define
what you call content quality according to your target population. The
better the content, the greater the impact.
·
Analyze
and improve- Another way to maintain high-quality
content is to always analyze the comments of your customers and
improve where you feel that the content is letting you down.
Have a routine check on the visitors’ behavior in order to
understand their needs.
2.
Promotion
plan
The
second step after publishing high-quality
content is to promote it. You need to have a very
sophisticated promotion plan in order to attract more visitors to your
blogging site.
Here are the most popular tactics that you can use to
promote your blog:
·
Identify
and collaborate with influencers
-This is a strategy that is common among many bloggers. An
influencer has a robust community behind him/her. They also have high
authority and connections. Collaborating with an influencer will bring
incredible results for your blog.
·
Utilize
the social media -You can focus
on different social media platforms to market your contents. You can
utilize Facebook and LinkedIn for textual contents. Videos you can
consider YouTube channel and Image focused networks for your visual
contents.
·
Encourage
sharing – Encourage your site traffic to
share your contents on social media platforms. This way, they will be
able to spread the good news to their friends out there.
·
Inbound
marketing – Having a large number of links
leading to your blog is also an effective way to market your blog
posts.
·
Set
up PPC campaigns-You should, first of all,
ensure that you have a lot of contents in your blog before launching
this campaign. PPC campaign gives you a lot of control. What this
means is that you can target your specific audience with your ads.
This will also ensure that you are advertising your whole blog.
Both
plans are equally important and they are there to supplement each
other. Developing high-quality
content and promoting it through the right channels will guarantee you
significant positive results within no time.
Create
Unique and Evergreen contents regularly
When we
talk about evergreen content then we are talking about
unique, high-quality content
that will be relevant to your audience for a long period of time. The
quality of the content that you create determines the success of your
blog site. Evergreen content will not lose its relevance anytime
soon and hence it will earn you a lot of positive views and shares.
It
delivers relevance, leads, shareability and content growth for the
long term. Another good thing about evergreen content is that it can
be updated with the latest information to ensure that your visitors
keep updated.
Evergreen
content will enhance site traffic. The content is timeless and hence
it will attract
a huge traffic for a
long time that it will remain relevant. This means that
evergreen content on your blog
is very effective and can bring positive results for the longest time
possible.
Evergreen
content generally receives the most social shares than the trending
topics. This becomes a reality due to the long presence of this
content. It will be available for a long time and so people will be
able to share it on their social
media platforms. This content is easily shared with confidence since
many people think it is of high quality.
It will
also allow you to insert keywords naturally into
your pages. It also includes
internal links to other pieces of onsite contents. It will keep people
on your site for longer and therefore support your SEO strategy. It
will also help you build your backlink profile and give your website
more authority via links from other websites.
The
content you create for your blog can affect your blog reputation
greatly. There are very many bloggers who had already established
themselves in the blogging community and hence you should be unique and publish
quality contents. This is what will make you different from the larger
pool of bloggers on the internet.
Publishing
unique content on your blog every time will extend your customer base.
It will be authoritative in nature and therefore attract a large
number of people. Unique content will build your reputation as the
industry expert.
Being
unique in the industry will also promote your ranking. What this means
is that you are supposed to avoid duplicate contents. It confuses
search engines in one way or the other. The content may be appealing
to your visitors but at the same time create a mix-up on the internet.
How to write evergreen contents for your blog
This step
can be overwhelming at times but if you are fully focused you will
find it easy to navigate. It involves a whole new approach that
requires you to be fully informed about the likes and dislikes of your
audience. You also need to be sure of your mission, vision, and
goals of your involvement in writing.
·
Who
is your audience -This is one of
those things that we have discussed severally in this brief.
You need to determine who you are targeting and what they like the
most. You should focus on the beginners – those people who have no existing knowledge about
your topics. Research shows that the size of beginners on
the internet far exceeds the size of the experts. They will be
interested in knowing about the topic and so this will keep them
active for so long. You need to make the process of navigation on
your site simple and easy for them.
·
Be
very specific – Evergreen content is very
specific in its nature. You need to craft the content to address a
specific need of your target audience and at the same time offer
desired solutions for their needs.
·
Write
in-depth, futuristic credible content – Evergreen
content is focused on staying
relevant to your target audience for years. You know exactly where the
industry is headed and hence you should support this by building
contents that will be relevant today and tomorrow. Therefore, writing
evergreen content needs in-depth research about the topic at hand and
a very comprehensive analysis of your niche.
·
Write
in an easy-to-consume format – One thing
about evergreen content is that you have to write long contents for
your population. This means that if the topic is not structured well
and if it doesn’t have an easy to read format, the viewers can
easily get bored and never come back.
·
Refresh
your old contents – One of the ways
to ensure your content remains relevant for longer is to keep it
refreshed and updated. No matter how good your content is, it can fade
with time. Therefore, if you are focused on
keeping it relevant then you have a long way to go.
In
blogging, content is King.
The quality of the content you publish determines the success of your
blogging site. Creating unique and evergreen contents for your blog
will help you beat the enormous competition in the market and emerge a
monopoly in your field.
Build
engagement with your traffic
After all
the effort of creating and promoting relevant and useful content for
your visitors, you will start seeing people visiting your blog and
engaging with your content. Your ultimate goal at this point is to
have ways of sustaining and making them your loyal visitors.
You need
to switch your focus and try building a community with them as the
first step of retaining them. Set a platform where they can comment on
your contents. Make it engaging and listen to their complaints.
This way, you will come up with ideas for
improving your blog posts and site user experience. All this is
focused on answering their
queries and satisfying their needs. This way, they will always be back
to get more information from your site.
Encourage post sharing
– This will ensure they are out there to share
your posts on their personal social media platforms. This is what will
increase your site visitors and increase your earnings. Having very
active and engaging readers is much easier to make money from your
blog.
The worst
mistake that bloggers make is to assume that the readers will know
what to do after reading the content. You have to request for
engagement from them. One of the ways to do this is to ask your
readers for their thoughts and experiences with your blogging
site. Make them ask all the burning questions and answer them
immediately. This is one of the ways to lure them to ask more
questions and rate your posts and the activities in large.
An
internal linking structure can also work wonders when you are talking
about website
traffic engagements. It is not only beneficial to search
engine optimization but also a great way to ensure more page views per
visitor.
Have a subscription form at the end of every
post
– This is one of the best ways to recycle your traffic. The
subscription form should request for the visitor’s
email where you can reach them on a later date updating them on other
topics that can be interesting to them.
Getting
social is quite obvious but it is very important when it comes to making
money from blogging. The Google spiders will crawl in your
site and eventually reward you with a higher ranking when they locate
social signals on your site.
You can
also have clear navigation Menus to ensure easy navigation by the
visitor. Ensure you use appropriate hierarchy if you are using
subpages and categories in your menu. This will be one of those
effective strategies that will keep your site traffic flowing back for
years. They will win you a higher ranking in Google and be sure of huge
earnings from them.
Create
a mobile-optimized website
We have
been talking about user experience and the ease of accessing your blog
posts. Majority of the people will access your blog from their mobile
device. However, there is one very critical question that you should
ask yourself ‘’is your blog suitable for mobile devices? ‘’.
Smartphone
usage will continue to increase and hence you should set your blog to
utilize these potential upcoming users. This number is not set to
decrease and so you will be surprised to know the number of people who
will access your blog through mobile devices in the future. You can
try and do an analysis of those
people who will access your blog via mobile phones and compare with
those who use PCs. You will get to discover that more than 80% of your
traffic access your blog through mobile phones.
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Therefore,
you shouldn’t underestimate the power of mobile users in making your
blog grow. You should ensure the sharing and comment icons are
optimized to work on mobile phones. The primary reason why smartphones
are widely used to explore the internet is that
of their convenience. They can be easily accessed and also less
costly to use. With this in mind, you should utilize several ways that
will make you tap those mobile users who will make a profit for you.
If you
haven’t optimized your website for mobile devices then you need to
act swiftly and adopt these methods to make your blog more profitable:
1.
Build
a separate mobile version of your website -This
is one of the methods to diversify your sales. You will have one
website for the desktop computers and the other one for mobile users.
What this means is that you will be able to tap internet users from
all corners. You should develop a mobile version in such a way that if
someone visits the website via the mobile phone, they are redirected
to your mobile website. One of the ways to build a mobile version of
your website is to ask your developer to do the task for you. The
other method is that you can use the tools that are available on the
web to perform the same task on your own.
2.
Use
a mobile-optimized theme -You can still
have one website but a different version of it is displayed on a mobile device. Choose a theme that is generally light on
graphics and that can function simply with
a mobile device. There are basically several methods of creating a
mobile-optimized site. One of them is the use of a WordPress
plugins. Use WPtouch that creates a very
simple mobile-optimized template for your contents.
3.
Make
your website 100% responsive -What we
are talking about here is a website design that will be friendly to
mobile devices. It should be highly responsive to the size of the
device used and at the same time be fast and reliable. A responsive
design will automatically offer the correct layout and be able to
adjust content according to the size of the device. The users will not
have to waste their precious time zooming in and out in order to view
the contents correctly.
4.
Use
the Accelerated Mobile Pages (AMP) – Here
we are talking about the amount of time your website takes to load on
mobile devices. This is one of the determinant factors of your blog
success. If your website takes a lot of time to load and display the
contents, then you can be sure that most of the visitors will get
bored and never come back.
5.
Use
best site navigation practices – A site
should always be easy to navigate. It shouldn’t be confusing to the
mobile users. Ensure your site is streamlined and direct. Do not
confuse the users in one way or the other. You should adopt navigation
strategies that will lead the visitor directly
to the content that they are looking for.
The worst
of all is when the largest share of your visitors are not attracted to
your website. They will leave your site and never come back. Invest a
lot of your money, time and energy to ensure that your blog is easy to
navigate. Increase the uptime and ensure the loading speed is high.
This will make your visitors happy and they will always be looking
forward to revisiting your blog
site.
Build
a network of internal links
This is
another strategy to maximize
your earnings online blogging. By now your content is of high
quality and is promoted through the right channels. It should be
creating an emotional reaction out there and many people want to read
and share it with their friends and family. The next step is to create
internal links to your products.
Internal
links will help your content to rank high on Google. Google uses links
to find out what content on your site is related and ranks them in the hierarchy of importance. If you are building internal linking
strategically for your contents, then you are using a very powerful
SEO technique for your content.
Internal
linking also helps in visitor retention. A visitor is more likely to
stay on the site if they see a link that has related contents or
contents that appeals to them. What this means for you is that the
visitors will stay for longer and you will have more opportunities to
sell your products and services out there.
If you
build a network of internal links thoughtfully, then they will help
your website
traffic navigate your site easily. They act as a guide to
inform and guide your visitors to
other content that they may find useful. This is a way of giving
shortcuts to the most relevant contents of your website. This will
increase customer satisfaction and hence increase your chances of
earning more from their visit.
They are
also a strategy to redirect your visitors to a specific direction that
you want them to follow. You may want to direct them to subscribe to
your site or direct them to the buying process. If you can be able to
direct your visitors to the buying process then it means you will be making
more money every time someone visits your site. Internal links
will also be a way to lure the visitors to take the last call of action. It may be to subscribe, comment or rate your services.
This is one of the ways to increase engagement with your visitors.
The
process of creating a network of internal links needs commitment and
hard work. However, it is rewarding and you will be able to tap those
visitors and earn something from their call to your website. Here are
some of the ways to creating effective internal links:
1.
Create
lots of content – Having a
variety of content on your blog
means you will have many internal pages. Their marketing strategy
should be very effective and as a result,
you will be able to build internal links that will really work for
you. The more you link your content the better your internal linking
strategy will be.
2.
Use anchor text
– By
this I mean the clickable text on
your website that will direct the website visitors to another content
or call for action. The best strategy here is to create anchor texts
that are related to the content that the visitor is currently viewing.
3.
Link old and new
posts -You
will be creating a new value for your old posts if you link them to
the new posts. You can as well link a new post to an old post for the
visitors to relate. Google sees new contents as a positive ranking
factor that can be used to promote your old links.
4.
Include title
tags in your internal links -Title tags will
give your visitors an info tip.
This will inform them of the
content they are about to explore. It’s a good opportunity for them
to decide whether the link is worth following. Adding title attributes
to your links is good for your SEO. Therefore, adding a title
attribute to your links will be beneficial to your website.
5.
Link deep -The
deeper your links are, the better. This is one of the strategies to
avoid links at the surface. The navigation menu already has links and
hence you should link deeper than this for them to be relevant.
Internal
linking, when undertaken carefully, is a clinch. It will benefit your
site and you will be able to make
more money from a single visitor. The process is not
difficult, it only requires you to be committed and keep your content
updated to ensure it is relevant.
Monetize
your contents
The
reason why you are joining the blogging
community is to make money. Maybe some money to supplement
your monthly earnings. One thing that you should bear in mind is that
you need to be a very patient blogger. Do not expect to get rich
overnight. That is why you should take some of the effective measures
to monetize your contents.
Remain
topical and create useful contents that will attract visitors. Your
lead magnets will drop people into your sales funnel and you will end
up making something out of it. When we talk about monetizing your
content you should be thinking of those other measures that you can
take to generate small amounts of cash flows from your contents.
Another
method is to build out audio
tutorials that will ultimately sell some big package. The
visitors also may want to get information on what you are good at.
This means that you can sell systems that will teach them what you do.
One
thing that you should avoid like war is taking shortcuts with your
contents. Do not take those paths that can affect your future selling
capability. In blogging, you should just take action and remain
persistent if you want to be successful in this field.
Here
is a couple of methods that they use to monetize their contents that
you can as well use to make some appealing amount of money per month:
Make
money by advertising banners
If
your blog attracts a lot of traffic on daily basis, then this is the
method for you. If you have implemented all the above measures in your
blogging site, then your site should now be attracting more than 1000
visitors per day. With this, you can now venture into advertising
banners as a way of generating additional revenue. There are several
ads that you can advertise on your website. They include:
Pay per click
ads
PPC
ads are ads that are displayed on your websites with which you will be
paid every time one of your visitors clicks them. When you place
AdSense locks on your website,
you will get paid a portion of what the advertisers pay Google.
This ad can work well
for driving high conversions, especially with in-post ads. You don’t
need any coding knowledge to implement the Google AdSense into your
website. What this means for you is that you will just take some few
minutes to set them up and you are good to go.
What you are supposed to do is to maximize your PPC price so
that you can get enough money from every click.
Your
blog website should be impressive for Google to post the highest
paying ads on it. This means you need to invest much energy in
the quality of your contents in order to attract a large number of
visitors. This is what Google uses to determine the type of banners to
post on your website. There is a lot you can do to attract the best
paying adverts: those with the highest PPC.
One
way is to get quality traffic. Your visitors should be highly focused
on your niche so that they will be lured to click on the adverts. You
must ensure that your traffic is seeking what you are advertising. The
adverts should always be related to the contents your visitors are
seeing in order for them to click on
the advert. Few will click to an ad that is not related to the keyword
or the phrase they used to get to your website.
Secondly,
you must research and do it comprehensively on the best paying
keywords in your niche. Advertisers bid for keywords and hence in
order to attract Google crawlers from the millions of keywords
available, you need to have exactly the keyword that they want for the
advert. Do your research and get your energy on the content that is
direct to the keywords that attract the best paying adverts.
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Use the AdSense
channels to increase AdSense PPC – This is aimed
at testing your PPC placement by the use of AdSense channels. Measure
the performance of every created channel over a period of 4 weeks and
then design your AdSense strategy on the results. You will be at a position to promote high performing blocks and delete the low
performing ones. The position of the low performing blocks can also
have an effect on your overall earnings. This test will help you to
determine this blocks and later change their position.
Try to avoid
Link Unit ads – They can affect your customer
involvement. The visitor has to click twice for the ad to appear. They
will either leave or have learned never to click on adverts again. You
should as well block advert categories that traditionally do not pay
much per click.
The
final thing that you should do in order to attract high paying adverts
from Google is to improve the quality of your site. This will not only
increase the traffic in your site but also attract higher AdSense CPC
from Google. Work to research and use the best keywords, quality
backlinks and other on-page SEO
techniques. With this, you are more likely to be given higher CPC ads
for your niche.
Advertising
is an easy way for bloggers to start
making an income stream
from their online activities. Some of the countries do not allow
bloggers to run AdSense ads. However, there are several Google AdSense
alternatives.
CPM Advertising
This
is an alternative that can earn you steady
income from your blog. It is one of the best ways to earn
income with your blog. CPM advertising pay according to the number
of impressions received on an advertisement. This means that even if
your traffic is not clicking on your blog ads, you will still be able
to earn something out of it. When we talk about an impression here we
are talking about an instance of an advertisement
appearing on your website.
Cost
per Mile is very easy to set and
just as CPC, they do not need
any coding knowledge to set up. This kind of advertising is a great
supplement to other strategies that you can implement to monetize your
blog. CPM ads are pretty good for blogs that have a great number of
viewers on daily basis. If you are holding a tech blog, then you’re
better off with CPM since most tech folks do not click on ads.
If
your page doesn’t get a lot of ad clicks or if you feel that the
payout per click is quite low, then you can Supplement Google
AdSense ads with CPM. This two combined can bring an impressive income
at the end of the month. If your blog is a little bit older and if it
attracts a large number of views, then you can get into CPM ad networks
such as Casale media, Value click, Right media, Burst media and
several others out there.
Before
you rush into a certain CPM ad network, you should have a
comprehensive research about the networks that are a good fit for your
blog. Most if not all of the ad networks target a specific
niche and hence you can be sure to select the one that is a good match
for your niche.
After
you have determined the network that you want to work with, get the
online form on their website to
apply for the ad network of your choice. If there is no application
form on their website, you can contact the network directly to get an
application form or a procedure.
After
you are granted the partnership, you should then test the network on
your blog. Some of the networks will give you a week or two test
period after which you will determine if it is the best for your blog.
You will be assisted in putting the code on
your blog.
If
the ad network works well for you, you should then decide where you
will place the CPM ads on your blog. Some of the experts in this field
argue that you should place them above the fold. The fold is the part
of your site that is visible to your readers directly without
scrolling down. This is the main strategy that will guarantee you
profits at the end of every month.
The
number of impressions that your ad will get is directly proportional
to the number of viewers that get into your blog each time. What this
means is that you have to optimize your content to increase your
website traffic. Increased traffic to
your website means increased profits. Your content should be of high
quality as one of the means of attracting an increased number of
visitors every now and then.
Another
effective way of increasing your monthly revenue from CPM is choosing
three to four of the best and related keywords to describe your
content. One of those keywords should be included in
your post title in order to optimize it for SEO. Search engines such
as Google use these keywords to
determine the search results to feature and so you should use these
keywords in a very interesting way in the body of your articles.
Your
traffic quality and type will determine whether you are going to make
more money with CPM than with Google AdSense ads. Therefore, always
use strategies to fetch quality
traffic for your blog and maintain an increasing number of
them to your blog daily. When you have a high traffic but it doesn’t
like clicking ads, then it will be profitable to use CPM or both.
Direct
Advertising
It
makes more sense financially to drop the brokers in your blog and
directly link with the businesses to advertise their products. Instead
of incurring a lot of cost negotiating with Google and those Ads
networks, you can strike your own advertising deal and raise
a lot of money at the end of the month. The only existing
limitation of this strategy is
that you need to have a huge following before you think of it.
I
have no doubt that your blog can be getting more than 1000 visitors
per day. This is a good number that can be appealing to business
owners. You should also be considering other methods that can help
market your blog and increase the number of people that visit daily. I
would shot for 50,000-page viewers before you choose to implement this method. This
means that if you are new in the blogging
community, you will have to wait long
before you consider direct advertising.
In
addition to the number of traffic, page viewers and subscribers in
your site, advertisers want to get a clear picture of the people they
will reach through your blog site. Decide the type of advertising you
want to allow on your site. This
will ensure that you only display the advertisement banners that are
related to your content and avoid disgusting your site visitors with
irrelevant ads.
By
advertising directly, you will be able to negotiate the ad prices with
the advertisers directly. You can be able to decrease or increase the
value of a single ad depending on several factors that you have
established. You will also be able to manage your ‘’advertise
here’’ banners. What many bloggers do not know is that if there is
no advert on your banner for so long, it can give out the impression
that no one is willing to advertise on your site. This can greatly
affect your conversion and reputation out there. Therefore,
advertising directly gives you a room to manage your affiliate
banners as you want.
The
number one benefit of direct advertising is that you are going to keep
the whole bread. This unlike the CPM and the CPC where you are given
just a share of the amount that the advertisers are willing to offer.
Though ads networks and Google AdSense are great ways of mobilizing
money from your blog, they give you a predetermined share of that
money. If you were directly advertising through your site, then you
are advantaged. You will keep the whole income to yourself.
Keeping
a direct contact with the advertisers is one of the ways to sell your
site out there. Most if not all of the advertisers can recommend your
site to their friends and businesses out there. What this means is
that you have a better way of increasing the number of advertisers and
eventually increase the income generated from direct advertising.
By
selling direct ads to your advertisers, you will have to hustle less
and get direct and instant payments. Unlike the CPM and CPC, you can
get the money even before placing the ads or immediately after placing
it.
The
other hard thing with direct advertising is the hassle to get
advertisers. With a great following and a quality site, advertisers
will always be looking for you. However, you can really hustle to get
them if your site is still young. The power of CPC and Google AdSense
ads are not to be underestimated. The 3rd parties have a
pool of advertisers and hence your ad inventories will never go dry.
Pinterest
advertising Traffic
Bloggers
show off what they earn per month and it is enticing. However, if you
are starting to monetize
your blog to earn as many
figures, it might be difficult to know the best method that will work
for you. Pinterest is one of those platforms that can help you make
money with your blog.
We
all know the blogging community has several methods that you can use
to earn money. One of them is putting external ads on
your site. The only disadvantage of this method recently is that
earnings have dropped drastically leaving many bloggers who relied on
this method with relatively low income. Most of them have considered
adding many ads on their site
and this has worsened the case. Their websites are now working slowly.
This can be one of the reasons why your website traffic will continue
dropping with time.
Create a Pinterest
account on the Pinterest Homepage
– You will just need an email/personal Facebook account and a
password. After this connect your personal profile to the Pinterest
if you want to sign in with Facebook. You will then be prompted to
select a few topics or categories that match your niche. Go ahead
select them and follow them. This will help Pinterest
to populate your home ‘’feeds’’.
Fill out your
Pinterest Profile and verify your website – You
can add your business name and proceed with other steps. When you are
done with the process of verifying your account and website, apply for
the Pinterest Rich Pins. This
will help you drag traffic to
your site as the first step of increasing your earnings. Pinterest
recognizes your blog posts through this rich pins.
Create some
Pinterest Boards – Optimize your boards with some
useful and related keywords so that people can find them easily. The
next step is to fill your account with your pins and pins of others. Eventually, follow your top players. Select those players that are
key to your blog before you
start pinning other bloggers content.
Crete
your first post and your first Pinterest
pin at the same time ensuring you are active on the platform. When I
talk about ‘’active’’ I mean pinning. The more you pin the
better. Your content will get seen more often. Get on the Pinterest
group boards. This is a very effective method
of driving traffic to your blog.
The
final step is to get a Headstart with Pinterest Organic Traffic
Avalanche – This will be a good strategy to attract countless traffic to your blog. A lot of people underestimate the power
of Pinterest when they
are considering to monetize their blogs. However, it is a good
strategy to raise additional income from your blog each month.
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Affiliate
marketing
A
good place to start when monetizing your blog is with Affiliate
marketing. This is the process of promoting other related
products in your niche as a form of supplementing your monthly
earnings. You have to promote high priced products as a way
of earning money in your blog. You can never earn a good
income from affiliate marketing if you are promoting low priced
products. You should choose to market products such as drones,
expensive courses and other products that are worth the effort. The
effort you will put in order to raise a six-figure
earning from low priced products is crazy.
Your niche
matters in affiliate marketing – If you are
targeting health, wellness and fitness audience, then you should be
prepared to add an extra effort when promoting products. The products
that people in this niche usually demand are low priced. However,
their demand is quite high and you can sell several products through
your blog.
Another
good thing about affiliate
marketing is that you will learn how to sell. You will get
experienced on how to sell digital products and later you can
implement this knowledge in selling your own products. Selling your
own products can also be profitable in such a way that you will have
to keep the whole income.
In
affiliate marketing, you just have to know that you don’t own the
products. What you are doing is promoting them and you are paid for
this. This is a source of risk in affiliate marketing because you
don’t know what the company might decide to do with the products in
future. They can decide to lower the price or the commission and this
will mean a great decline in
your monthly earnings.
Social media
promotion
This
is another very effective method to increase your earnings. You can
sell your products through social media or market affiliate products
using social media channels. You can as well be able to promote your
own Webinars or share your product reviews and affiliate posts. This
way, you will be able to increase sales and mobilize an additional
monthly income from your blog.
Another
good thing about Social media promotion is that you will also be able
to market your blog post out there to advertisers. They will want to
use your blog to reach those visitors that go to your blog. There are
several social media channels that you can utilize to facilitate this
process. You can promote your products or services up to six times in
a day through Facebook. Another mechanism is to set a store on your
Facebook business page.
Twitter
also allows any kind of link you like and hence you can be able to
market what you do up to 24 times in a day. You can as well run
twitter paid ads to sell your products and services. In twitter, you
have to use hashtags to show up in searches and automated events.
If
you are promoting or selling physical products, then Instagram
is the best channel. You can choose to post pictures of the physical
product that you want to promote and at the same time make sure your
shop link is in your profile. If
you have a huge following on Instagram,
then you can make use of Mobile Media Lab to sell advertising to
companies and businesses out there.
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Make
Money Blogging – Create and sell online courses
Selling
online courses is the best way to go when you want to raise a passive
income from your blog. The fact that creating an online course can
consume a lot of your time and energy, many bloggers fear it. Most of
the time someone can give up when they are just a step behind.
Therefore, this is an exercise that needs huge time investments and a
lot of patience.
People
go online for a variety of reasons and getting reliable online
tutorials and courses is not limited. Many people get into the
internet to find information and learn new things. Most of the time
you get online to get information about recipes-how you can prepare
your supper and other things. Other time people want to learn how to
navigate a certain application on their computers, how to start a fruitful business, how to start
freelancing and many other things. As a blogger, being there to help
can earn you a lot of money at the end of the month. The increasing
need for information and instructions from the internet has created a
great opportunity for bloggers and if done the right way, you will
benefit.
Many
bloggers concentrate on serving this information through blog posts or
writing books. Although this is equally beneficial, the best way to
approach this great money making opportunity is by creating online
courses and selling them out to the public.
Make
Money Blogging – Monetize your webinar
This
is a very easy method of monetizing your blog. You offer a paid
product at the end and people will be able to purchase your product or
offering. If promoted correctly, webinars can be a great way of making
money from your blog. You just need to teach your attendees well and
deliver a pitch that makes sense to them and you are good to go.
In
order to make your webinar profitable, your promise must align with
the offer. If the promise that you created in your webinar topic
doesn’t align with the offer, you will offend your attendees and
your business will suffer. Show your offers in a very attractive
design. You can use Visuals and Graphics. This will make your offers
tangible in case the products are digital. It will also attract the
attendees’ attention and they will purchase the offering.
The
best way to do a webinar is to select a topic that you might like to
create a product on. This will give you ideas and concepts about what
you are about to do and what you will do in future. Presell the idea
at least one month before you release the product. This is a way of
testing your market and if you get a presale for your product,
congratulations, go ahead and release it.
Webinars
are a great way to presell your idea.
You just need a solid idea and an outline of your whole process in order to make it a success. You should make
as many webinars as you need. This will ensure increased sales for
your idea.
Build
a membership site
and make money
A
membership site just like a Gym subscription, members pay a certain
amount of money in order to access your services and products. Making
money with a membership site can be easy and overwhelming at the same
time. However, if implemented the right way it can help you make
thousands a month.
People
join a membership site with high expectations that it will simplify
their lives. This is the reason why you should be highly cautious and
promising at the same time when you are building a membership site.
The content in the site should be satisfactory in order to keep people
subscribing each time their membership expires.
If
you’re able to retain a good number of your members as recurrent
subscribers then you will be able to generate a steady income. This is
the best method of maintaining your earnings. You don’t have to
start with zero income at the beginning of every month simply because
you lost a significant percentage of your members along the way.
Sustaining
a good membership site will build your reputation out there. People
will build trust with your services and you will be seen as an expert
in the field. This will increase your monthly subscriptions and at the
same time ensure you retain the initial subscribers.
As
I stated earlier, people expect so much from your site. If you will be
able to retain the quality of your contents then be sure to earn quite
a lot. You will build a
loyal community of subscribers that will always give you passive
income.
Make
Money with Vlogging and Podcasts
There
are many smart
ways to make money online. Vlogs and podcasts are one of them.
It is not so difficult to make money from Vlog and Podcasts as people
make it look. People spend their
precious time getting entertained on YouTube. They spend much of their time watching movies and videos
and hence you can be sure that vlog can earn you a good income. People
all over the world like to watch video contents because they are more
entertaining and requires less energy. This is the reason why YouTube
is generating millions of viewers each day.
There
is an increased demand for podcasts recently. It is easy and
informative to tune in to a podcast. What this means for you is that
you can monetize your podcasts and earn money. In order to raise money
from this two channels, you need to find a less saturated niche first.
The niche that you are passionate about and the one that you will
never get tired or bored to relate to.
Then
set up your channels. This can be a vlog
where you can place your content for the public to view. Ensure you
have added channel art, description, and links to your website and
cover photos. The next thing that follows is the content. Create high-quality
content for your audience. Make sure you prepare the script for your
videos and audios.
You
can hence monetize
your podcasts or vlogs by the use of ads. Ads are a great way
to make money online. You will have to display adverts on your
channels in order to get that share of revenue from advertisers. You
can sign in for Google AdSense account and enable monetization in your
YouTube settings page.
Go
around the internet and you will hear many bloggers who make tons of
cash by simply making videos and putting them on the internet. Don’t
be left out if you want to supplement your monthly earnings.
Make
Money Blogging – Sell Sponsored Blog Posts
There
are several successful bloggers out there who are making
a lot of money directly from displaying sponsored posts on
their blogs. A sponsored
blog post is a blog post that you are paid to publish on
your blog. You can be the writer or publish
a gig that is written by the advertiser. However, every time you think
of publishing a sponsored blog you should indicate who has sponsored
it to adhere to FTC regulations.
The
good thing about this is that
you are the one to decide how many sponsored blog posts you want to
display on your blog site. This
means you have the power to decide how much you want to earn from it.
You can promise three blog posts in a month and charge more for that
exclusivity. You can as well decide to work with several clients and
charge less.
If
the sponsored
blog is something that you are sure is going to interest
readers and improve the credibility of your blog, then you shouldn’t
be worried about posting it. The only thing that you should be worried
about is if the post you are considering to post on
your blog is the content that is shown out there to your readers. If
the information is going to affect your reputation negatively then
think otherwise.
You
should as well consider your online influence and if it is going to be
affected in the future. If that will be eroded for working with
certain brands, then do not take the next step.
Set
it and forget it
Many
bloggers are always concerned about how they can make
money
from blogging. The
reason being we are risk-averse.
We are worried about what will happen tomorrow and how it can affect
our conversion. You will start noticing a drastic reduction in
engagement. As a blogger, this will not be something to smile about.
You
wake up every day and most of the time you are late in delivering what
your customers are waiting for out there. You need apps that will
always remind you every time you need to post to
your Instagram.
You can then go and post manually. The
good thing is that you can use Tailwind and schedule auto-posting to ensure you are there for your Instagram
audience when they most expect you. Instagram is now allowing 3rd
parties such as Tailwind to create apps that facilitate an automatic
update of posts on your Instagram.
You
can as well use Tailwind to schedule your
pins on Pinterest. This
will drive a large amount of your blog and shop traffic. They have
also added another feature that is called Hashtag Finder. It will
notify you of the number of the hashtags you have used on your post
and inform you on their competitiveness.
Build
an email list and make money
I
bet by now you should have understood the importance of
building
an email list. Email is still the perfect way to reach your
target audience. Whether you are trying to sell your products and
services, build relationships with your customers or deliver the
information that you want your target audience to consume, an email
will always work for you.
You
spent a lot of time and other resources building
your email list and making sure it is up to date. Now the next
step is to monetize it and ensure it is earning you something at the
end of the month. The
truth is that almost half of your email list is active. If you are
dealing with a big list, then this is a great opportunity to earn
something from them. Turn every email into an affiliate marketing
blast if possible. This will be possible if you add an affiliate link to
every email that your audience receives.
Another
way to ensure emails are earning you something is by paid
subscriptions. You can charge something for premium contents that you
are giving out to your audience. Also don’t be shy about linking
back to your website or the blog site. This can be a great opportunity
to increase the number of traffic and earn money from banners and PPC
ads.
Final thoughts
If
you have a good idea or physical product to sell
and make money from it, a blog can support those sales. The
only thing that you should have in your mind is that all this will
need time. You need to mobilize
enough traffic in your blog site before you think about
earning significant income from blogging. You will not get far unless
you spend time promoting and syndicating your materials.
This
means that it needs time to establish a blog site that will earn you
money. However, with the right direction, planning, and
hard work, this can be achieved
faster. The determinant here is the method you use to promote your
contents and the channels you will use to monetize them thereafter.
However,
no matter how good the monetization angle that you choose is, it needs
an ample traffic
to facilitate the whole process. That’s why we are talking about the
quality of content you post on
your site and the way you promote it.
It
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