Real estate is one of the most lucrative industries today. Seeing that the industry is a gold mine, most entrepreneurs are looking to step their foot into the business. Since you are here, the chances are high that you are one of the esteemed business owners getting into this. As you may well be aware, if you are a new business, you need to put in a significant amount of effort in creating brand awareness if your business is to thrive.
Real
estate is one of the businesses that operate on digital platforms. You,
therefore, need to understand what will make or kill your business. If you have
incorporated SEO into your digital marketing campaigns, the following are some
of the mistakes that you need to avoid.
1. Buying links
Are
you considering buying links to boost your SEO rankings? Do not. You would rank
better if you organically ranked by providing the clients with valuable
content. If you are buying links, Google will find it, and your site will
suffer the consequences. Also, remember that there is a high chance that the
links you are buying are from spammy sites: which will also hurt your SEO.
2. Duplicating content
Stealing
content will not make your business make more sales and conversions. Note that
Google will realize and you will get penalized for stealing content. Note that
Google’s goal is to rank a site that is deserving of the reward. It will not
rank people for work they have not done.
You
have already devoted a lot of resources to your SEO. Do not let duplication of
content have that crumble down. Creating original content goes a long way in
creating a voice for your brand and creating authority. You are more likely to
be ranked for original content than duplicating.
3. Keyword stuffing
If
you are using the wrong keywords just for click-baiting, you need to stop. It
will do your SEO more harm than good. Even if you realize that sites are
ranking for a particular keyword, do not force it into your content if they are
not relevant.
If
the keywords are not about real estate or anything relevant to the industry,
then you should not do not have them.
The
thing is that once you use keywords, you will compel users to click your site.
If they find that what you are having is not what they are looking for, they
will exit, increasing your bounce rate. Having a high bounce rate will only
make your site look bad. Note that it will give Google the impression that you
have been unable to help the users: which is something you rank for in the
first place.
4. Not doing audits on
your website
Note
that the only way you will be able to evaluate your performance is by doing audits
as regularly as possible. Luckily for you, there are plenty of tools in the
market that you could use to analyze your SEO metrics. Audits are essential as
they have a significant contribution to improving the performance of your site.
For instance, through these tools, you will able to identify the kind of
audience that is interested in real estate.
Also,
you will be able to identify the areas in which your site is not doing so well.
For instance, you can distinguish the kind of keywords that are driving traffic
to your site and the ones that are not. By so doing, you will come up with
better keywords that will encourage more and quality traffic to your site.
For your real estate business to flourish, you need to be where your audience can see you. The mentioned practices could be the ones getting in the way of securing the top rank in SERPs, avoid them and you will notice a significant change in your SEO.
About Author:
Duncan Kingori is a Realty Biz News Contributor and content manager at SERP Book