“Most companies are still afraid of everyone’s web site but their own.”
In other words, Media Trust CEO Chris Olson told me recently, most brands are focused on competitors’ threats, when they should first be looking at the threats in their own sites and apps.
The upcoming General Data Protection Regulation (GDPR), he added, will show them that they “have to be afraid of their own assets.”
His company helps web sites and app publishers with ad verification and regulatory compliance. To do that, Media Trust pulls back the curtain and lets publishers see the dozens, if not hundreds, of third-party software programs that are running in their properties.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.