Before going on to the most useful tools to use, let’s take a look at what SEO actually is. SEO basically stands for Search Engine Optimization and it is the most important element of Digital Marketing. It incorporates improving your website’s in order for it to rank higher on the search engine people use. The higher your website is, it is more likely that people will click on your website instead of something else.
SEO includes creating user-friendly, valuable, and content that has a lot of information in order to help people who are searching for something on the Internet. Making your phone compatible with various devices, as well as backlinking will help you achieve your goal to have high domain authority. When a user types in a particular keyword and searches for It, you will most certainly want your site to rank first amongst your competition.
According to the experts from tandigi.com, there are various ways that someone can learn SEO, however, the best one is by taking a training class in Digital Marketing. You will be able to learn Google SEO and ADS, Facebook advertising, content marketing, email marketing, and other things.
Here are the top SEO tools that you can use to drive traffic to your website and boost sales:
1. Ahrefs
Source: Authority Hacker
From all the SEO tools that are available, hundreds, if not thousands on small business owners, online marketers, and SEO’s like to use this online tool in order to help them improve their rankings. Their Site Explorer is one of the best for backlink analysis tools. They also offer a Content Explorer that will search the Internet for the most popular topic and keyword. It will also offer one more thing, the Keyword Explorer 2.0. This will allow you the option to search for keyword globally or in your country, a SERP overview, and the position history.
2. Serpstat
Source: SEO Hacker
This online tool is often referred to as the all-in-one growth tool and it will help you optimize your PPC, SEO, and your content marketing campaigns. This tool will allow you to collect keywords, determine how valuable are the keywords, find different variations of them, get long-tail keywords, and discover international data that you might need.
3. Seobility
Source: SEO Autopilot
Seobility will show you how bad or good your website’s search engine optimization actually is. It has 4 important features, the SEO check which allows you to test your site and give you some tips on how to better optimize it, it will also do a keyword check, which will tell you how well your page is optimized, it will also perform a SEO comparison which will compare 2 pages in order to find the best keyword, and it will do a ranking check.
4. Long Tail Pro
Source: Marketever
Recently, this application went through an ownership change and that means that the new owners are striving for success. They are determined to make this product even better. Since this change occurred, Long Tail Pro has changed from being an application that you can download to being one that is cloud-based. What this means is that you can access it from your browser. It will work faster and more efficient than other ones, and it is one of the most used tools in searching for the right keywords.
5. SEM Rush
Source: SEO Hacker
This online tool took competition research to a new level. The best part of it? There are more than 20 ways to do some research on your competition. You will be able to find the best backlinks, keywords, and content with these tools.
Conclusion
Search Engine Optimization will help you rank higher, drive traffic to your website, and boost sales. Do not wait any longer and start creating the perfect digital marketing campaign for your company.