The majority of the survey focused on marketing issues, but Moz did ask participants a few SEO-related questions, including which SEO tools they currently use and how they are “coping” with not provided.
According to the survey results, 68.8 percent of survey participants plan to focus on conversion rates and performance metrics in response to Google’s elimination of keyword data. Other strategies included landing page traffic, Webmaster tools data and other data, along with social signals.
Top Five “Not Provided” Coping Strategies:
Google Webmaster Tools led the list for top SEO tools, with Moz’s own tool ranking No. 2. Moz noted, “As much as we love our own tools, we have to assume that our audience is a bit biased.”
The survey data showed Searching Frog, ranking at No. 5, experienced a considerable jump in usage, going from 28 percent total usage in 2012 to nearly 49 percent total usage this year.
Top Ten SEO Tools:
- Google Webmaster Tools
- Moz
- Open Site Explorer
- Majestic SEO
- Screaming Frog
- Bing Webmaster
- Yoast
- SEM Rush
- Ahrefs
- Firebug
SEO Demographics & Salaries
The survey polled internet marketing executives on a range of topics from age, gender and location to their specific roles and salaries.
More than 70 percent of participants were male and 49 percent were from the US. At 47.7 percent, most survey respondents were age 26 to 34.
Overall, 19 percent of survey respondents earned $30,000 to $45,000, with 13.5 percent of participants earning over $100,000.
Moz broke down average salaries by position and experience as well, revealing the median SEO salary totaled $60,215.
Median Salary by Role:
Median Salary by Experience:
You can read more about the survey’s marketing findings on Search Engine Land’s partner site at: Moz 2014 Industry Survey Reveals Budgets Are Up & Median Marketing Salary Trumps SEO Pay.
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.