Illustration of external services by Namogoo
There’s a hidden problem with managing personal data.
It’s that the keepers of the data aren’t just websites and apps, but the dozens — sometimes hundreds — of third-party services that also handle the data to target and track ads, manage tags, present content, provide embedded social functions and so on. And those services sometimes have their own subcontractors, who act as fourth-party services.
To help address this hidden ecosystem, Boston-based Namogoo is launching a new service this week. Called GDPR Insights, it tells websites which services are running in the background, which ones are collecting and sharing personal data, what data is being sent to remote servers, the impact of that collection/sharing on site performance and so on.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.