Item specifics
| Condition: |
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s |
Publication Year: | 2016 |
| Format: | Paperback | Language: | English |
| ISBN-13: |
9780081006764 |
UPC: |
Does not apply |
| ISBN: |
9780081006764 |
EAN: |
9780081006764 |
Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficie
Product Details
| Synopsis | |
| “Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication” presents the characteristics and principal guidelines for the analysis and design of efficient navigation and information access systems on content-intensive websites, such as magazines and other media publications. Furthermore, the book aims to present the tools of information processing, including information architecture (IA) and content categorization systems, so that such designs can ensure a good navigation experience based on the semantic relations between content items. The book also presents best practices in the design of information access systems with regard to their main structures, including search query forms and search result pages. Finally, the book describes the foundations of search engine optimization (SEO), emphasizing SEO oriented to publications focused on communication and the coverage of current affairs, including images and videos. Focuses on the newly emerging and significant sector of content characterized by its use of multimedia: text, image and videoPresents comprehensive coverage of sites and their combined information architecture and SEO needsExplores an analysis of existing best practices to offer operational proposals for the development of digital news and current affairs publicationsAnalyzes academic studies by scholars working in this field Content-intensive Websites are characterized by the fact that they belong to organizations that naturally produce large volumes of information as a fundamental part of their mission/Generally speaking, there are three main types of organizations with this characteristic: the media, universities and museums. Communications! success of such Websites depends, in part, on their navigation design and their search engine optimization (SEO). Navigation Design and SEO for Content-intensive Websites: A Guide for an Efficient Digital Communication offers a comprehensive coverage of such sites and their combined information architecture and SEO needs. This book analyzes the bases of their navigation systems, describes methodological and prototyping questions associated these systems, analyzes the different phases of a positioning campaign, and links SEO and the mobile web. Analyzes the bases on which the navigation system is founded and that allow a user to explore and locate information in Web environments and on mobile devices, Describes methodological questions associated with the implementation of navigation, Focuses on the functions of prototyping and prototyping typologies and describes and reviews a series of online and desktop took, designed to facilitate the creation of prototypes for the design and creation of Web pages and digital content for mobile devices, Analyzes the different phases of a positioning campaign, Reviews the current state of the mobile Web, considers mobile operating systems and applications, and links SEO and the mobile Web via both searches and responsive Web design Book jacket. | |
| Product Identifiers | |
| ISBN-10 | 0081006764 |
| ISBN-13 | 9780081006764 |
| eBay Product ID (ePID) | 227804563 |
| Key Details | |
| Author | Lluís Codina, Mario Pérez-Montoro |
| Number Of Pages | 178 pages |
| Format | Paperback |
| Publication Date | 2016-08-22 |
| Language | English |
| Publisher | Elsevier Science & Technology |
| Publication Year | 2016 |
| Additional Details | |
| Copyright Date | 2017 |
| Dimensions | |
| Width | 6 In. |
| Length | 9 In. |
| Target Audience | |
| Group | Scholarly & Professional |
| Classification Method | |
| LC Classification Number | HF5415.1265 |
| Dewey Decimal | 658.872 |
| Dewey Edition | 23 |
Price : 101.01
Ends on : Ended
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