“Do you want to know what’s better than being on page one of Google?” asked digital marketing expert Neil Patel. “Not just ranking number one, but owning the first page.”
In Patel’s latest video (below) he reveals six tips designed to help anybody with unique and useful content result on the first page of a Google search. Incredibly, Patel says that these techniques will actually help you achieve not just the number one result, but will rank your content in multiple listings on the first page.
Neil Patel, digital marketing expert, entrepreneur, and business influencer discusses how to own the front page of Google:
Tip One: Interlink Your Content
The first tip I have for you is to interlink your content. Let’s say you’re trying to rank for a term like ‘SEO’ or ‘online marketing.’ If you have an article that’s super in-depth about that topic you can create other offshoots. For example, I have a lot of topics about online marketing. One of them is ‘Online Marketing Made Simple – A Step-by-Step Guide.’
I also have other articles that break down online marketing tools. What I can do is cross-link those articles together. By doing that It’ll increase my chance that both of those pages can rank on page one for the term ‘online marketing.’
Tip 2 – Create Multiple Pages That Cover the Same Topic
In addition to that, you want to have multiple pages that cover the same topic. I just gave you an example. One could be on ‘Online Marketing Beginners Guide.’ Another one could be ‘Online Marketing Tools.’ Another one could be ‘How To Get Started with Online Marketing.’ Another one could be the ‘Advanced Guide to Online Marketing.’
You get the point. By having multiple pages, and not just two, by having five or six or seven it’s going to increase your chances that you can rank on page one with more than just one listing.
Tip 3 – Do Not Duplicate Your Content
The third tip I have for you is to not duplicate your content. A lot of people when they’re trying to rank for a term like ‘online marketing’ they’ll take the same content and regurgitate it throughout their whole site. If you do that Google is not going to want to rank duplicate content from your own site multiple times. That will create a terrible user experience. If you do that you’re not going to do well, so don’t duplicate your own content. Write fresh unique content that you already haven’t written about before.
Tip 4 – Build Links
The fourth tip I have for you is to build links. If you build links to your site you’re going to rank higher. You know that, but you also want to build links to every version of your posts that you’re trying to dominate page one for. Using Ahrefs they have a feature called Link Intersect. You can put in your URL as well as other competitive URLs and it will show you who links to your competitors but are not linking to you.
The beautiful part about this feature is if someone links to three or four or five of your competitors but not you, there’s a good chance you could potentially convince them to also link to you. This is because you know they’re open to linking to other sites within your space. By using the Link Intersect tool you can see who links to other online marketing articles or other online marketing sites.
Then from there what you’ll want to do is hit up those sites and ask them, ‘hey you got a detailed post that you cover A, B, and C’ that your competition may not. Ask them to link to you as well. Don’t just do that for your main post on that subject but also do it in regards to your secondary and third pages that are also around that same topic.
Tip 5 – Promote Your Articles on the Social Web
The fifth tip I have for you is to promote your articles on the social web. From Facebook to Twitter to LinkedIn, you’ve heard this before. You want to promote your main articles as well as your sub-articles that are also around that topic. But what most people don’t tell you when it comes to social promotions is that when you share an article on Twitter or Facebook, most of your fans or friends aren’t going to see it. You don’t want to just share it once. You want to share it four or five times over the next six months.
By doing this you’re going to continue to get more eyeballs and more shares indirectly. Some of those people may link to the article or leave a comment. This will help with the engagement and better user metrics and that should help with overall rankings in the long run.
Tip 6 – No One Likes Outdated Content
The last tip I have for you is no one likes outdated content. When you publish content it gets outdated over time. It’s natural even if you write about tools and tips. For example, if I wrote about Vine, which is a company that Twitter bought, it’s outdated. It doesn’t exist anymore. Twitter shut it down. I’d have to update that content and talk about a different tool out there, maybe Instagram.
The point I’m trying to make is whatever you write on is going to get outdated. That’s okay and that’s natural. However, once a year consider updating your main pieces of content because that’ll help them all rank higher.