SAN DIEGO–(Business Wire)–Chatmeter,
the leader in local search marketing and review management, today
releases its second annual Local
Brand Report to help CMOs and brand marketers update
search strategies for stronger ROI and better prepare for voice-enabled
discovery.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20190227005496/en/
Active and accurate social media pages for each business location are essential for brands to be discovered in local search and voice search.
With Google Consumer Insights reporting a 900% increase in “near
me tonight / today” searches in the past two years, brands are
taking a closer look at local SEO. And when it comes to local search, voice
is 3X more likely to be used than text to find a nearby business.
While this has in part led to a surge
in search ad spending, companies struggle to make SEO strategies
hyper-local and hyper-relevant at scale. Furthermore, most overlook the
key to being found in a voice search starts with local SEO.
“More companies want to bring search engine optimization work in-house.
But most companies don’t know how to do it or which stakeholders need to
be part of the SEO process,” wrote Collin
Colburn, analyst, Forrester*.
To help brands maximize marketing investments and better understand
search complexities, Chatmeter remains committed to industry education.
Its latest research analyzes Apple, A&W Restaurants,
Best Buy, Dairy Queen, Dunkin’, Jack in the Box,
Starbucks, Target, TJ Maxx, Ross Stores,
Walmart and Wendy’s to identify how these brands compare in
“searchability,” voice search preparedness and common hurdles any
business can fix to more effectively convert search discovery into
offline sales.
Chatmeter’s
Local Brand Report: Reputation’s Role in Retail and Restaurants
Highlights include:
-
Optimizing for voice search equates to ranking in a local search as
high as possible – There’s an education gap around voice search
preparedness as many marketers wrongly believe it’s unnecessary or
requires a lot of extra work. This research highlights the rise and
impact of voice search, and how brands that have local SEO optimized
for a high Local Brand Visibility (LBV) score have already paved the
way for voice discovery. -
5 elements of a successful local SEO strategy – This report
helps marketers understand the value and connection among review
management, local listings, local SEO rankings, local pages and social
media – and how this translates to potential sales. -
None of these brands are ready for voice or voice
engine optimization (VEO) – While Target, Best Buy,
Dunkin’ and A&W Restaurants “win” in their respective categories,
research finds all 12 brands have a below average LBV score (no
brand is above a 64; 70 is an industry leader). -
3 common pain points to voice readiness – Being optimized for
voice search is about ranking as high as possible. Areas where brands
struggle include: posting to local social media, having an
unbranded keyword strategy and responding to online reviews,
which is a powerful way to improve rankings. The research found 8
out of 12 brands have a review response rate of 0%. This is
alarming for big brands as a significant percentage (15%) of how
Google’s search engine ranks businesses is dependent on reviews. At
Chatmeter, data continues to prove that improving the response rate to
reviews is the quickest way to boost rankings in local searches. -
81.7% of impressions on local search lists come from unbranded
keywords – If a brand focuses too much on branded keywords, they
are reaching a small percentage of their audience and not reaching new
customers. In fact, all 12 brands have below average rankings scores
(average score is 39). This means despite name recognition, these
businesses are not visible when consumers are searching for unbranded
keywords.
“Given how long marketers have invested in search, many are in the ‘set
and forget’ mode with a dated approach,” said Collin
Holmes, Founder and CEO, Chatmeter. “Chatmeter’s ongoing
research and tech innovation are part of our commitment to help
companies understand the online customer data available to them and how
it impacts the discovery process, customer experience and ROI.”
Chatmeter used real consumer data to determine the biggest areas of
opportunity for a brand to increase its visibility in search results and
improve the customer experience. To learn more about findings from
this report, join the February 28th webinar:
https://www.chatmeter.com/local-impact-webinar/
Analyzing over 1.9 million locations and billions of customer reviews,
social media mentions and sentiment since 2009, Chatmeter helps brands
better reach, engage and listen to customers. To learn more about how
its technology can improve sales, visit: https://www.chatmeter.com/platform/
*“Top-Notch
SEO Requires Seamless Coordination, Not Another Siloed Team,”
Forrester Research, Inc., October 1, 2018
About Chatmeter
Chatmeter (www.chatmeter.com)
helps enterprise retail brands and agencies managing multiple locations
increase their revenue. Since being the first Local Reputation platform
in 2009, they now analyze and improve over 1,900,000 storefronts for
their reviews, rankings and listings.
They help retailers make a distinct impact in revenue by identifying
several areas in their online presence that drives customers to choose
their stores over competitors. Chatmeter takes this a step further with
the only integrated local visibility rank tracker so you can measure ROI
using the most complete local presence management platform in the world.
The benefit for the clients is complete online presence management
simplified into a single dashboard. They also power a white-label
reputation management dashboard for many agencies across the U.S.
Some clients include Sears Home Services, Sherwin-Williams, OneMain
Financial, The Richman Group, Save-A-Lot, Pinnacle Health System, Pilot
Flying J and Dickey’s BBQ.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190227005496/en/
Hotwire Global for Chatmeter
Nikeisha Maddox
ChatmeterUS@hotwireglobal.com