By Marketing Tech Outlook | Thursday, May 02, 2019
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Businesses are doing all that they can do to match up the pace with modern technologies and the predominance of digital marketing. The digital marketing becomes more critical because marketers believe that traditional marketing is no longer sufficient and people prefer to consume digital content. In today’s competitive marketing landscape an enterprise cannot afford to ignore the new digital marketing trends.
Influencer Marketing: It is a hybrid of marketing tools and taking the idea of the celebrity endorsement that can create high impact conversations with customers about brands, products, and services. It offers brands the potential to improve ROI through compelling and relevant business based communication. Influencers are playing a critical role in breaking online clutter, creating relevant customer dialogue, and bringing trust as online customer conversations continue to evolve drastically.
Ephemeral Content: As a marketing strategy ephemeral content—primarily images and videos—is temporary content that takes advantage of missing out and is created to elicit an immediate response from the consumer. The brief appearance of content is what sustains the traffic of most social media platforms. It not only allows the business to impress the user but also enables the user to engage with the brand on a personal level.
Conversational Marketing: It is the fastest way to move consumers through marketing and sales funnels with the power of real-time conversations. Conversational marketing builds relationships and authentic experiences with customers. The most significant benefits of using conversational marketing include a more human buying experience, shortened sales cycle, and increased sales pipeline.
Voice Search Optimization: Brands must create an optimization strategy for voice search to get ahead of the curve. With a near ideal accuracy, mobile users tend to search for information by using their voice only. The voice search query, when compared to text, is faster, more convenient and allows users flexible search on the go. As voice search usage is increasing marketers can come up with new technological tools including voice assistants.
Video Marketing: An active marketing campaign incorporates video into their marketing strategies, as it is a gold mine for Search Engine Optimization (SEO) and boosts conversion rates. There are endless platforms for video marketing including YouTube, broadcast television, video boards, and street marketing.