High Point, NC (PRWEB)
September 06, 2017
Novomotus, Inc, a digital marketing and SEO company, announced today that they were making a transition from privately contracted work to publicly available services. This announcement comes after having worked for several years exclusively for a small number of clients under tight NDA contracts. The marketing services now offered by Novomotus will focus on helping businesses develop and enact SEO strategies for their websites to rank higher for valuable keyword terms in search engines such as Google. Their new public presence can be seen in the newly-designed Novomotus Website here: https://www.novomotus.com/
Of this decision, President Zack West had this to say:
We’ve been working for a number of years without a public web presence, which is a bit ironic for such an SEO-geared agency such as ourselves. Our SEO and SEM experts have been in the trenches working exclusively for a few select clients, but we feel the timing is right for us to begin offering our services to a larger market. We’ve seen remarkable success in applying some simple core concepts with our past projects, are excited to offer that same benefit to a larger number of businesses. One statistic shocks many of our clients comes from the 2013 Chitika Survey—which found 90% of all people searching Google click a result on the first page.
Novomotus made a splash a few years ago with their unveiling of some of the world’s most photorealistic commercial 3d renderings ever seen. These were demonstrations of technologies used during the development of custom client work, and not part of their commonly-offered services. Mr. West had this to say on the evolution of Novomotus’ SEO and supporting technology:
No one is questioning the role of technology in effective marketing anymore. There are certainly some tried-and-true methods out there that’ll never lose valor, but the ability to utilize the latest design technology can help bolster any marketing campaign. Our original online presence was as a 3D model website we built as a hobbyist-type display of some of the 3D work we had been developing. This technology wasn’t anything new at the time, but our ability to produce it in a fast and cost-effective manner was ground-breaking. Our current focus is to help businesses establish or expand their current keyword presence, and we only use such technology as our 3D capabilities to produce supplementary content to more effectively drive content for marketing campaigns.
Novomotus’ SEO strategy is built from the ground up with same cost-effectiveness and speed that popularized their 3D work. Larger agencies servicing fortune 500 companies rely on expensive proprietary software, extremely-customized website development, and often deploy large content teams that get caught in what West calls “snares of perfection.” When asked about Novomotus’ somewhat narrow focus on cost-effectiveness, West had this to say:
Online marketing comes in a dynamic range of forms these days; Social Media, Paid Advertising, Outreach, Affiliate Partnerships, Search Engine Optimization, and many more. Getting a grasp on how all these things come together to form a unified marketing strategy can confuse even the most-seasoned experts out there. I believe, and it’s been our experience at Novomotus, that the vast majority of businesses don’t need to stretch themselves in many different directions. Working to establish a solid presence in search engines provides an evergreen-like momentum that will carry any website to the next level of their marketing strategy.
West describes Novomotus’ understanding of search engine marketing as very “honestly earned,” being a product of years of hands-on testing, experimentation, and actionable insight gained from client and personal work. Their early work was focused heavily in the furniture industry, though they have worked with clients in finance, private education, non-profits, and health sectors as well. West has described the new direction for Novomotus as being initially offered in a “limited capacity to ensure efficient scalability and avoiding disruption to our current client’s services”.
About Novomotus, Inc.
Novomotus is an SEO and digital marketing agency specializing in establishing search engine presence for websites across a wide range of markets. Their past work has been done for a number of private clients only without offering their services to the public. They have a notorious reputation among inner circles of marketing professionals for their often sobering attitude towards result based strategy—often found from somewhat controversial SEO methods. The Novomotus website is also home to their SEO Blog which contains valuable insights and resources distilled into easily understandable formats to better illustrate how their SEO methods are applied. One example of their unique perspective on the industry can be seen in their article “Backlinks are Like Digital Opinions” which offers a very imaginative conceptualization of website backlinks.
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