TRIBECA, N.Y., July 26, 2017 /PRNewswire-iReach/ — fishbat, a leading digital marketing agency that combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, helps online retailers prepare now for the holiday season.
Branding holiday promotions and products take time. Repetition and frequency of messaging impacts the consumer’s retention of the information. An early start gives retailers a competitive edge and addresses the large portion of consumers who manage their budget by beginning their holiday shopping early. Don’t miss the boat!
- Look at your yearly budget Analyze the income percentage the business makes during the holidays and distribute your marketing budget accordingly. Typically, the holiday season is when retailers get back in the black, and the allocation of marketing funds should reflect that. Have your holiday marketing budget and plan in place early to ensure consumer retention and a competitive advantage.
- Review your website to prepare for the busy season Does your website load slowly? Are you having trouble converting? Are you moving as many units per transaction as you’d like? Is your checkout simple and intuitive? These issues can negatively impact SEO, traffic, repeat business, and conversion. Clean-up unnecessary website elements and code, remove non-value-added images, old content, and broken links to improve loading speed. Ensure checkout pages and forms are intuitive and keep forms limited to vital information only. Improve conversion with trust badges and with the acceptance of multiple forms of payment. Check landing pages for clear and intuitive navigation and CTAs, and institute sale-building programs such as product pairing suggestion features. Ensure e-commerce sites are optimized for SEO by including URLs and accurate descriptions and titles with keywords for images and products.
- Prepare your inventory and promotional strategy Analyze last year’s results to determine the necessary inventory levels this year. What sold-out early? What didn’t sell? What items took too large a hit on margin? What brought in the best ROI in margin and promotional results? Was your shipping competitive? Approach the season fully prepared to respond to last year’s successes and opportunities with the right product in the right amounts, a competitive but ROI driving promotional strategy, and appropriate shipping parameters to positively impact conversion and maintain a competitive edge.
- Ensure appropriate staffing levels including AI Address staffing needs now to ensure the team is properly trained before the busy season. If staffing-up is too costly to maintain a healthy profit margin, consider supplementing the staff with chatbots. Utilizing AI such as chatbots can help online retailers handle increased volume and improve the user experience for a low overhead cost.
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.
Media Contact:Scott Darrohn, fishbat, 855-347-4228, rel=”nofollow”>[email protected]
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SOURCE fishbat