Last year, a startup called NYIAX announced it was adapting the technology of the Nasdaq stock exchange to create a blockchain-based exchange for the buying and selling of ad contracts.
In December, NYIAX filed a patent with Nasdaq for trading any physical or digital asset on an exchange. In other words, NYIAX founder Carolina Abenante told me, the patent describes a way to trade ad contracts, videos, digital or physical collectibles, or whatever, on an exchange.
This week, NYIAX announced a new partnership that will be the first — outside of NYIAX’s own exchange — to implement this patent-pending approach. The partner is mesmr.tv (no caps), a year-old blockchain-based content startup that intends to take the YouTube model to the next phase.
The central idea behind mesmr, launching in beta next month, is that content creators, especially video makers, upload their creative work into channels and then buy and sell value around that content.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.