Cincinnati, Ohio based IM Consultant Services has recently issued a comprehensive list of the best Instagram marketing campaigns as well as a number of useful tips and guidelines on how to achieve brand recognition and visibility with the help of the photo sharing platform.
According to an article published on Forbes, Instagram now has more than one billion active users. In 2018 alone, the social media giant generated an estimated $5.5 billion in US advertising revenue, which is a 70% increase from the previous year. Furthermore, Instagram is said to be valued at nearly 30% of Facebook’s net mobile advertising revenue, and this is predicted to increase up to 40% in 2020.
With brands seeing Instagram influencers as living billboards, it is common to see articles on how online personalities earn anywhere between tens up to the hundreds of thousands of dollars per instagram post. According to Vox, those with a million or less followers can get up to $10,000 per post, and elite influencers with more than a million fans can demand up to $250,000 for a single post. On the other hand, people with smaller followings, often referred to as nano-influencers, can make between $30,000 to $60,000 a year, while micro-influencers can get anywhere from $40,000 to $100,000 annually.
“Instagram is one of the best platforms to start with your business’ online marketing campaign. However, since it is currently dominated by the big names in the industry, you need an expert and excellent strategy in order to achieve brand recognition and visibility online,” said Mike Marko, CEO of IM Consultant Services, and author of the post in question.
According to Marko, Small and Medium Enterprises (SMEs) and local businesses primarily need to observe and learn how big brands run their Instagram pages. He explained that some of the notable brands with excellent Instagram marketing campaigns are National Geographic, Samsung, AirBnB, Xbox, Adidas, Tesla, Old Spice, and Sonic Creamery. He encourages business owners to go and take a look at these organisations’ feeds and see how these companies use effective advertising elements to capture their target audience’s attention. Observing how they use different strategies and themes to play to their strengths can be beneficial for a business looking to dip their toes in the field of Instagram marketing.
“The best Instagram marketing campaigns often have a bit of cleverness and cheekiness to them, because humor stimulates interest. In addition, exploring human emotions is also a very effective way to connect to your target audience. This strategy usually results in good engagement, which is very beneficial for your brand image. Invoking universally accepted ideologies like greatness, self-improvement, and acceptance is also a theme that you might want to explore because most of us are prey to our insecurities, and we are constantly looking for ways to overcome them,” Marko said.
Those looking for a professional Cincinnati marketing agency may consider IM Consultant Services. They are considered one of the top digital advertising companies in Cincinnati and the surrounding areas, based on a number of positive reviews and recommendations received online.
Becky Lennox, in a Google review, said, “Mike, from IM Consultant Services, was able to take the thousands of thoughts in my head and create a starting point for me and my business. He was prompt in responding to all of my questions, and he offered his invaluable ideas and years of expertise to jump-start my business. I will continue to use his company to help build my brand and exposure.”
“I initially hired IM Consultant Services two years ago to create an all-new avenue for my private practice to rebrand my existing business, design a website, build a membership funnel, and to promote advertisement campaigns,” said Laura Burdo, another satisfied client. “Mike and his team have been very helpful, and all of their techniques have really improved the function of my business. I’ve been so pleased, that I continue to engage some of their other services as well. They have provided invaluable insight and collaboration, which have helped me envision more possibilities than I originally imagined. I highly recommend them.”
More information about the company’s services can be found on their website. Aside from social media marketing, they also provide a number of digital advertising solutions including Search Engine Optimization (SEO), Search Engine Marketing (SEM), email marketing, video marketing, graphic design, and more. Interested parties may also connect with them through their official social media pages on Facebook, Twitter, Instagram, and YouTube to learn more about their latest news and important announcements.
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For more information about IM Consultant Services, contact the company here:
IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451
Cincinnati, OH 45262