Jay Baer started the Convince & Convert blog back in 2008, and every year, we post a top 10 list of our most popular posts of the year. But for 2020, we’re bringing you our favorite posts of the decade. Some are visitor favorites. Others are team member favorites.
Dive in now as we celebrate 10+ years of marketing content:
My Biggest Mistakes in 10 Years as an Entrepreneur
To celebrate Convince & Convert’s 10 year anniversary in 2018, founder Jay Baer reveled the 10 biggest lessons he learned while leading the company. While this post doesn’t receive many organic visits these days, it did get a ton of feedback, shares and engagement when we originally posted it. It’s worth a read — for sure!
Originally Published: June 1, 2018
How to Build a Content Calendar (Plus a Free Template)
A fan favorite, we recently refreshed this popular post in early 2019 with a video, new downloadable template and updated advice—and it jumped in the rankings and receives thousands of visitors each month. And for good reason — the advice is useful and actionable.
Originally Published: January 6, 2014
Updated: February 2, 2019
The Time I Spent the World Series in Handcuffs
We take the ability to get real-time answers, real-time help, and real-time apologies for granted, because they are the norm today. But it wasn’t the norm in 2001 – the year the Diamondbacks won it all, and Jay spent 4 innings in handcuffs. Our very won Kelly Santina suggested this post, and I suggest you read it too.
Originally Published: October 26, 2014
How to Create a Social Media Strategy in 7 Steps
In terms of page views since January 2010, this post is #1, clocking in more than 600,000 page views since it was first published in 2013. We’ve since updated it and added a downloadable template, and it’s still going strong — the post is still one of our top 10 most popular posts.
Originally Published: January 27, 2013
Updated: March 27, 2019
Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis
Jay originally wrote this post based on a presentation back in 2014, and our very own Lauren Teague updated it in November 2018. Lauren is an expert in social media crisis preparation and management, and this post continues to inform visitors and clients. Keep this one handy as you update your social media crisis plan for 2020.
Originally Published: April 13, 2014
Updated: November 4, 2019
How to Fight Back Against Negative Customer Ratings and Reviews
Before Jay published Hug Your Haters, he published this post on handling negative reviews. Solid advice that’s still relevant today.
Originally Published: November 4, 2015
How to Create a Content Marketing Strategy in 7 Easy Steps
Another classic, evergreen post, Jay wrote the original in 2014, and C&C content strategy experts Anna Hrach and Jenny Magic updated the post in 2019. Still going strong over 4 years later, this post is popular with Google visitors and our email readers. It includes a handy, downloadable template too.
Originally Published: October 12, 2014
Updated: June 24, 2019
Why Done Is Better Than Perfect Is Now an Unworkable Philosophy
This post killed it in our weekly newsletter — some of our highest opens and CTRs ever! The subject line was “Sheryl Sandberg Is Totally Wrong About This”. People must really love to hate Sheryl Sandberg or they just really love our weekly newsletter. I’d like to think it’s the latter. But really, this is a fantastic post from Jay that explains how when you follow the “done is better than perfect” philosophy, you sacrifice customer experience for speed.
Originally Published: February 27, 2019
5 Ways to Develop a Unique Selling Proposition
It’s always good to go back to the basics. This post on unique selling propositions has been a fan favorite since 2013.
Originally Published: December 3, 2013
The 5 Types of Talk Triggers [Infographic]
In conjunction with the release of the book, Talk Triggers, Jay created this nifty infographic on the 5 types of talk triggers. It includes stats, research and the five ways you can get your customers talking about you with a talk trigger.
Originally Published: October 3, 2018