Content discovery platform Outbrain is announcing this week a partnership with video ad platform Telaria, resulting in the content discovery platform’s first sustained offering of outstream video ads.
Outbrain’s grid of recommended stories appears as thumbnails underneath a site’s stories, providing “other content you may like.” The video ad will appear above or below the Outbrain grid, as wide as the grid.
Site publishers can determine if they want the video ad at all, or whether the ad will appear in the above or below position, and there will be no contextual matching with page content. The video ads — available in 30-, 90- and 120-second lengths — will automatically play when the user scrolls down to that part of the page — silently, unless a user clicks on the video.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.