Landing pages are one of the most important parts of any marketing funnel due to the fact that all warm leads who have consumed your marketing materials (who you don’t know yet) provide you with their contact details. This is the official point of convergence where you get the know-how of your prospects, and your […]
Many people are wondering whether they need to put a cookie notice on their website. At first glance, it may seem unnecessary or excessive, but there are a few key reasons why cookie notices may be necessary. One reason is that cookies are often used to track website visitors and gather information about their browsing
Over the last few decades, the way that businesses attract new customers, maintain a positive reputation and advertise their services has changed, evolved and expanded. The internet, and (more specifically) the ever-presence of search engines in our online ecosystems, has opened up a whole new realm of possibilities for marketing and advertising – Search Engine
5.6 billion searches a day on Google. 2.9 billion monthly active users on Facebook. And these numbers just keep increasing with every passing minute. In fact, by the time you reached this sentence, Google had already received about 190,000 search queries. But these are not just numbers, these are potential leads and future buyers. You
Whether you’re coordinating a conference call or getting everyone in the same room for a face-to-face meeting, things can quickly get out of hand if you’re not careful. No one likes setting time aside from their busy day for a meeting only to have it not happen for a reason that can be very well
Avoid Double Bookings and Other Inefficiencies With Meeting Scheduling Software Read More »
If you’re a business owner who relies on Google traffic, it’s essential to stay up to date on the latest changes with the search engine algorithm. If your website has ever been penalized due to Google algorithm updates, there are steps you can take to restore your ranking. If you’re not already optimizing your website
Like my post? Please share! A longstanding gripe of business owners, local SEOs, and others is that Google Business Profile (AKA GMB) pages linger around on the map even after they’re marked as “permanently closed.” Most often it’ll be a page you once created or claimed, or it may be a competitor’s spam page or
In 2021, 51% of local businesses paid for content creation and optimization, which is up from 28% in 2020. Even with an improved design, ranking in the Local Pack is no longer enough—more local businesses want to appear in the organic search results. This is because local search is emerging as a powerful marketing channel
5 Data-Driven Ways to Find Blog Topic Ideas for Local Marketers – BrightLocal Read More »
Something we hear a lot from the experts is not to get too hung up on ranking factors. It can be easy to get caught up with research pieces, news, and blogs that regularly discuss their importance. You might find yourself following blindly, but we know this doesn’t need to be the case. That’s why
Local Ranking Factors: How and When to Follow the Data for Best Results | Webinar + Q&A Read More »
Live events give businesses a valuable opportunity to engage with their audience in real life. This kind of interaction makes it easier to understand customer needs, generate leads, and build relationships. Moreover, offline events tend to attract the attention of local media. This can provide even more interest in the business hosting the event. Not
Local SEO for Events: What You Need to Know – BrightLocal Read More »
