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Local Search Industry Survey: Local SEO Pay, Pricing & Performance

Key Takeaways LinkedIn leapfrogs Facebook as the best social media channel for landing new clients. Male local marketers earn 27%, 16% and 32% more than their female counterparts in the US, UK, and Canada, respectively. Local marketing agencies and freelancers earning annual revenues of $500,000 or more have declined by almost 10% since 2021. Retaining […]

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5 Google Business Profile Elements You Might Not Know About But Really Should – BrightLocal

You’ve added your name, address and phone number to Google Business Profile. You selected a category, you scribbled a quick description and you uploaded a few photos. Job done, right? Well… no, not really. Not if you’re looking to rank higher, and convert better! In this talk (originally for Brighton SEO in April 2022), I

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Blake Denman on How to Grow Your Agency (While Avoiding Screwups) – BrightLocal

Adventures in Local Marketing is back and we’re pretty excited because we have now introduced video versions of our interviews with local marketing experts. Scroll down to give it a watch! If you prefer to listen on the go (or you simply don’t want to see our faces!) then you can still download and listen

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How to Monitor Your Local Competitors on Social Media – BrightLocal

Are you looking for more ways to get your business found by your local customers? Would you like to discover more marketing opportunities in your area? Competitive monitoring is something that will help you achieve both tasks. While you may be thinking ‘but I monitor my local competitors already’, I’m here to tell you: there

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Getting and Managing Reviews for Restaurants, Bars, and Cafes – BrightLocal

For restaurant, bar, and cafe owners, finding and attracting more guests to increase business is a continual challenge. One of the best ways to improve the foot traffic for your restaurant, bar, and cafe is by getting reviews from loyalists and first-timers. Since so many people go online for suggestions and recommendations for places to

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How to Identify Content Gaps for Local Businesses – BrightLocal

Are you trying to create a local content strategy but have become stuck because lots of content recommendations are better suited to enterprise-level businesses? Well, don’t worry—there’s a way to adapt and overcome this obstacle by creating a user-intent content gap analysis for your clients. What is a Content Gap Analysis? A content gap analysis

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Damit Instagram-Story ein echter Erfolg wird

Instagram gehört heutzutage zu den wichtigsten Social-Media-Kanälen auf dem Markt, wobei gerade Influencer kreative und ansprechende Stories entwickeln, damit die Kunden sie besser wahrnehmen. Instagram-Stories werden sowohl auf privaten Accounts, aber auch von Accounts im B2B-Bereich eingesetzt. Kreative und visuell hochwertige Instagram-Stories tragen dazu bei, um für die Anwender zusätzliche Reize für die regelmäßig veröffentlichten

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