Personalized Advertising and How to Use it in Paid Search

Personalized Advertising and How to Use it in Paid Search

SEO BLOG /

Personalized advertising is not a new concept. In fact, it’s been around for years and has become more sophisticated as technology has evolved. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. The benefits of using personalized ads can’t be ignored either. Personalized ads offer higher click-through […]

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Why Damian Fagon Wants More Black People to Become Hemp Farmers

Why Damian Fagon Wants More Black People to Become Hemp Farmers

SEO BLOG /

Hemp cultivation is a taboo subject in the United States, particularly in non-white communities. Not only are there access barriers to non-white communities learning about hemp cultivation, there’s a strong negative stigma associated with Black people and hemp (or cannabis), part of the generations-long ‘war on drugs’ in the United States. Damian Fagon, the founder

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Instagram video upload flow

Instagram’s Chief Outlines the Key Areas of Focus for the App in 2022

SEO BLOG /

Throughout 2021, we saw Instagram copy virtually everything that TikTok has to offer, and according to Instagram chief Adam Mosseri, you can expect even more of the same in 2022, as the platform looks to focus on its key areas of growth – and in particular, consolidating its video formats to maximize engagement. In the

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The Tomb of Caecilia Metella is a mausoleum located just outside Rome at the three mile marker of the Via Appia.

Noblewoman’s tomb reveals new secrets of ancient Rome’s highly durable concrete

Technology NEWS /

Enlarge / The Tomb of Caecilia Metella is a mausoleum located just outside Rome at the three mile marker of the Via Appia. Among the many popular tourist sites in Rome is an impressive 2000-year-old mausoleum along the Via Appia known as the Tomb of Caecilia Metella, a noblewoman who lived in the first century

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Hootsuite’s Composer and cross-posting feature

A Guide to Cross-Posting on Social Media (Without Looking Spammy)

SEO BLOG /

Newsflash! Posting on social media doesn’t have to take you all the time in the world. Cross-posting is fast becoming a go-to tactic by savvy social media marketers to save time and resources when scheduling social posts. Whether you’re looking to cross-post from Facebook to Instagram or Twitter to Pinterest, understanding the value of crossposting

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6 Ways to Improve Organic Search Traffic With ECommerce SEO

6 Ways to Improve Organic Search Traffic With ECommerce SEO

SEO BLOG /

The eCommerce industry is going through a stage where more entrepreneurs are looking to capitalize on the massive demand. So, it would help if you had a reliable marketing strategy for higher organic traffic. Most businesses leverage Search Engine Optimization (SEO) for enhanced traffic and higher rankings. However, SEO is not that easy to optimize

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