I learned content distribution, syndication, and SEO very much by accident. Here’s the backstory: In 2005 I was firmly rooted in the world of documentaries. I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer. I worked on films about terrorism in Europe, Abu Ghraib, Americans […]
To the everyday user, Google’s search engine might seem pretty unremarkable. Type in “corgi,” and you’re going to get a bunch of corgi-related results. You’ll see a page called, “10 Facts about Corgis You Paw-bibly Didn’t Know.” You’ll see a Knowledge Panel featuring the life span and temperament of the Pembroke Welsh Corgi. You’ll get
Every Important Google Algorithm Update Since 2003 Read More »
Few things can destroy a brand’s performance in the search results faster than a poorly implemented site migration. Changing your domain name or implementing HTTPS can be a great business move, but if you fail to consider how search engines will react to this move, you are almost certain to take a major hit in
A site migration SEO checklist: Don’t lose traffic Read More »
Internal link building is the most powerful SEO tactic you are not using. It’s a tactic used by most well-known websites (i.e. those already ranking in the top 10) for one simple reason: it has the power to boost rankings like crazy. Don’t believe me? I am going to show you how one site used
The Ultimate Guide to Internal Link Building for Incredible Results Read More »
Is your online reputation fully optimized? Online reviews are a fundamental part of local search. That’s because 97 percent of consumers read online reviews for businesses, and 85 percent report that they trust online reviews as much as personal recommendations, BrightLocal’s 2017 Local Consumer Review Survey found. It’s not a matter of if your business will
Understanding the interplay of SEO and a 5-star reputation Read More »
Posted by randfish This week, we pay a special tribute to the late SEO pioneer Eric Ward. His link strategies formed the foundation of many of today’s smartest approaches to links, and in this Whiteboard Friday, Rand covers several that are as relevant today as they were when Eric first started talking about them. Click
While there are no two views about the importance of content marketing for brand exposure, it is also pretty much evident that even the best and most relevant content is of absolutely no use unless users are able to discover it. Search engine optimization strategies and techniques are aimed at tweaking various elements of the
By Lianne Tadd Search Engine Optimisation is the process of enhancing a website through best practice techniques to ensure that the pages rank well on search results. With more businesses looking to improve their online presence we would like to share some of our SEO top tips. Know Your Keywords Keywords are the words (or
There are so many aspects to SEO, and it can be difficult to draw them all together efficiently and effectively. As an agency, we have seen clients make mistakes time and time again and we’ve also made some howlers ourselves. To help you keep up with Google’s ever-evolving algorithm, avoid search engine penalties, and become
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); If you’re an SEO professional, you don’t ever want to receive this notification on your (or your client’s) Search Console
How to Safeguard Your Website from Hacking & Manual Actions Read More »
