At least one out of three sites receives punishment for failure to comply with set rules of search engine optimization. As a website developer, I would be lying if I told you that I have not encountered such fallout. In some cases, you do not even know what happened let alone how to fix the […]
SEO is an essential consideration for virtually every small business and website owner. The problem is, the optimization process is never-ending, and detecting and improving the weak spots, while also keeping an eye on your competition can get quite overwhelming at times. Luckily, there are a ton of tools out there to help you work smarter
20 Simple (and Free) SEO Tools Every Marketer Should Try Read More »
You have likely invested, to some degree, in search engine optimization — or SEO — to improve how prospective customers find you via an Internet search. Unfortunately, few companies continue to invest in this vital strategy. Given that Google updates its search algorithm 500-600 times a year, there is little point in one-and-done SEO efforts.
Content marketing is surely capturing a lot of attention. Today’s digital marketing environment facilitates a lot of channels of distribution which allow specific content to reach specific readers. The cost of content marketing seems to be much cheaper compared to the cost of outbound marketing. According to the Content Marketing Institute: Content marketing is 62% cheaper than outbound
30 Actionable Content Marketing Tips for Digital Marketers Read More »
How do you explain SEO to people who don’t know the first thing about it? What is SEO really about? Before anyone accuses me of discriminating against the elderly, the title of this post is only a figure of speech. Joost’s 90-year old grandmother knows exactly what SEO is, while some of our 30-something friends
Rel tags are powerful tags that can be added to a website to signal a relationship between the current webpage and the webpage to which the tag links. Using these tags properly can help you stay clear of duplicate content penalties, primarily by informing search engines of the original page and the pages that are
Beginner’s Guide to Using Rel Tags to Improve Your Site’s Rankings Read More »
At my startup, LSEO, we recently ran an internal link audit to help inform and refine our growth marketing strategy. With multiple freelancers and staff writers constantly contributing content, our site has more than tripled in size in the past two years. Unfortunately, running a massive content marketing initiative with no central internal linking strategy
How to improve your SEO with user-friendly interlinking Read More »
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Here’s the scenario. You’re just launching your marketing campaign and want results. Not only that, you want the most bang for your buck. You want to make sure the time and money you’re putting in will bring a large volume of high-quality traffic primed to convert. In other words, you want a rock solid ROI.
Photo-Mix / Pixabay Google changes its search algorithm frequently. But it is easy to overlook when changes happen, because Google does not announce it in most cases. The onus is on online marketers to detect the change, typically by witnessing noticeable changes in SEO performance after the fact. If you find some erratic SEO performance
