It was a busy week, Google told us there were no core updates or infrastructure updates recently despite rumors there were. Google said they rolled out the new GoogleBot over several months and the indexing bugs were unrelated to that. Google announced new ad features including Google Discover feed ads, gallery ads for search results, […]
It’s important to understand how the search engines have analyzed links in the past and compare that to how search engines analyze links in the present. Yet the history is not well known. As a consequence there are misunderstandings and myths about how Google handles links. Some concepts that some SEOs believe are true have
The Forgotten History of Link Ranking Algorithms Read More »
Microsoft has made its Space Partition Tree And Graph (SPTAG) algorithm, used in its own Bing search engine, available to all as an open-source GitHub project. The algorithm uses vector search and deep learning models to provide results based on search intent. Understanding SPTAG. The algorithm is designed to allow users to search through billions
Microsoft goes open source with one of its Bing algorithms Read More »
Search algorithms can change people’s minds without their informed consent and the press must do more to combat this, Jonathan Compo argues. That our social media diets create microbiomes in which our opinions are never challenged is widely accepted. It is assumed by many, however, that we have some agency in creating these echo chambers. This
Algorithms Threaten Freedom Of Speech :: The Pavlovic Today Read More »
Optimizing video content for search is easy to overlook. With a visual, audio, and immersive content format, it’s not as intuitive to follow standard SEO requirements as it is for other formats like blog content and case studies. Yet, SEO video marketing is essential to any brand or organization’s content strategy and video distribution. Why?
Essential SEO Video Marketing Strategies to Win with Both Algorithms and Audiences Read More »
This is the second article in a seven-part series on Algorithms and Computation, which explores how we use simple binary numbers to power our world. The first article, How Algorithms Run the World We Live In, can be found here. The oldest algorithms ever recorded were on ancient Babylonian tablets dating to about 1,800 BCE,
In honor of search engine algorithm pioneer Professor Karen Spärck Jones, let’s take a closer look at her crowning achievement: Inverse Document Frequency (idf). It still has significant impact today. Idf and its variants underpin practically all modern sophisticated search engine algorithms, including those utilized by Google, Bing, and Duck Duck Go. She released her
Why SEOs should get to know Karen Spärck Jones, originator of search engine algorithms Read More »
The early days of the Web relied on manually curated directories to organize the Web, though this task is now performed by algorithms, for better or worse. How web-based chatbots work Beerud Sheth, co-founder and CEO of Gupshup, explains how AI-powered web and mobile chatbots work and why business must rely on automation in the
The Web at 30: How algorithms define what we experience and how we do business online Read More »
Pinterest Marketing and Algorithms Middle East Headlines Are you feeling a little lost with this entire Pinterest Marketing and Algorithms thing?. Let me guess what’s going on in your head right now, how does Pinterest … Source link
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Although artificial intelligence does not replace human marketing teams, it does support employees in controlling campaigns or even in content marketing. In the future, AI could increasingly displace a popular means of expressing branding: emotions. The AI threat is becoming a different game. Companies have decided to restructure a number of processes to protect against
AI Learning Algorithms Find Your New Target Groups Read More »
