More and more when you need help figuring out what software you should buy for CRM, accounting or other apps for your business, you go to sites like G2 Crowd. Because In just under two years G2 Crowd, a leading peer review site for business software, has seen the number of reviews written grow by […]
Amazon Reviews Changed Consumer Buying, Software Reviews Doing Same for SMBs Read More »
Mark Zuckerberg, champion of the decades-old prom picture, the neighborly squabble, the adorable baby pictures, announced yesterday that the Facebook News Feed is about to undergo a fundamental shift. Because “passively reading articles or watching videos” is bad for human beings, Facebook is pivoting its core away from its current state (inescapable time suck) and
Facebook Makes Major Changes to the News Feed: Here’s How It Will Impact Your Business Read More »
My first step in setting up a new AdWords campaign is to test the ad copy. AdWords has long recommended running three or more ads in each ad group. It’s an industry practice to test new messaging. The most common protocol for testing ad copy in a single ad group follows the following pattern. Write
Testing Pay-per-click Ad Copy Requires Human Intuition Read More »
We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and how things might change this year. Prepare for fake news algorithm updates Back in 2010, Google was getting beaten up in the media for
SEO trends and Google changes to expect in 2018 Read More »
With the advent of machine learning in various facets of our lives—whether it be at home, with personal AI assistants like Alexa, or at work—the technological and digital landscape is rapidly changing. The nature of search has begun to shift and adapt in response to these changes as well. Digital marketers, often find ourselves working
Adwords Smart Bidding & Automated Bidding Strategies Read More »
Project Veritas, an undercover conservative journalistic organization, has caught Twitter engineers exposing how Twitter currently censors Republicans and conservative tweets. They sometimes allegedly use a concept called shadow banning, where a Twitter user continues to tweet without realizing that Twitter is not allowing their tweets into their followers feed. On January 3rd, 2018, Abhinov Vadrevu,
Is Twitter Working on a System to Automate Censorship of Republicans and Conservatives? Read More »
Greetings from the future! I’m writing to you from January 2019. Since search is such a dynamic space, with every year bringing unexpected developments, I thought it would be helpful to use my knowledge as a denizen of the future to give you a glimpse into what’s to come in 2018. So for you, this
A time traveler’s year in review Read More »
Based on Alexa traffic rankings, YouTube is the second most visited site on the web, right after Google. Unfortunately, a lot of digital marketers still treat it like any other social media site. But success on YouTube isn’t about posting content, it’s about optimizing your content — just like your website. It’s easy to find
geralt / Pixabay When someone mentions “artificial intelligence”(AI), what is the first thing that comes to your mind? Most of us imagine an army of human-like robots rebelling against humanity, while a few—folks from a more positive thinking community—are envisioning a bright future where AI serves them in all possible ways from walking a dog
What You Need to Know About Artificial Intelligence… Read More »
Links are an essential part of the internet. In the early days of the web, links were not seen as “ranking signals” but as relevant connections and partnerships between sites. As links have become a dominant part of the search ranking algorithms, many have turned their focus to acquiring as many links as possible. But
Best practices for qualifying your link opportunities Read More »
