Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary. You might be wondering: Are my posts getting optimal reach and engagement? Do social media platforms penalize 3rd-party tools? Are 3rd-party tools really worth the cost? These are some of the […]
Do 3rd-Party Social Media Tools Negatively Affect Reach & Engagement? Read More »
What is SEO? Below is a list of the most frequently asked questions about search engine optimization, along with answers, recommendations, and best practices, logically organized into chapters and subchapters. The result is one of the easiest-to-follow guides to SEO basics for beginners. Table of Contents SEO Basics What is SEO? What is website traffic?
Getting Started with Search Engine Optimization Read More »
As an SEO expert or agency, you’ve spent years attempting to navigate the murky waters of helping your clients find customers online using algorithms, link building hacks, on-page and off-page technique. And when you thought you were finally making good progress, BOOM! Paradigm shift and the game changes. The mobile revolution happens. Google announces its
Mobile-first indexing in 2018: 3 things SEO professionals should do right now Read More »
The arrival of the Pinterest Lens and Google Lens has ignited a battle for visual search engine supremacy. Beyond opening up a new revenue stream for e-commerce stores, visual search could completely alter consumer habits and purchasing decisions. In a world driven by instant gratification, visual search can open the door toward “snap and surf”
What the development of visual search will mean for SEO Read More »
Darren: Hi there and welcome to Episode 231 of the ProBlogger podcast. My name is Darren Rowse and I’m the founder of problogger.com – a blog, podcast, event, job board, series of ebooks and a course all designed to help you as a blogger to start an amazing blog, to grow that blog, the traffic
231: From Imposter Syndrome to Tech Influencer – One Tech Podcaster Shares His Story Read More »
Apps for iOS and Android mobile devices represent a chance to sell to captive prospects — if they can find your app to download in the first place. Google Android mobile app search options: the Google Play Store (left) and Google web search. The first place to start is the Google Play Store, where Android
Optimizing Google Search Options for Android Apps Read More »
4 areas where leaders can effectively manage the chaos Project managers are faced with an ever-changing landscape of new technology, media outlets, and remote workforces. Some people end up in very static careers. They do the exact same tasks for 30 years, because the job itself barely changes. For better or worse, project managers don’t
How project management has evolved and what to watch for Read More »
When publishers post content on Facebook, the goal is to grab as much positive attention as possible, while engaging with your audience. But figuring out how to do that isn’t always easy. Luckily, some recently released research can teach you a lot about viral content creation, particularly when it comes to how you use video.
What the Most Shared Content on Facebook Can Teach You About Engagement Read More »
For the past three years, I’ve written an article (see them below, under this post) about seven lessons I learned that year from running Facebook ads. Every “lesson” related to a particular campaign I had run or a tactic that I had discovered that year. This year, I want to try something different. Why? Because
4 Lessons from Running 1,573 Facebook Ad Campaigns in 4 Years Read More »
With the team at WordLift our mission is to democratise Semantic Technologies to make them accessible to anyone that has a website. In fact, today the big players that are taking advantage of those technologies gained an edge in the digital marketing space. Although the objective seems ambitious at first, it is already achievable. In
How to enhance your SEO strategy with Semantic Technologies Read More »
