Your business credit score can be the key to unlocking important financing opportunities for your business, so understanding what your business credit score is, how to monitor it, and what makes it fluctuate is critical. Here’s how and where your business credit score is generated, plus what you can do to take control of your […]
Facebook has long been accepted as a great platform for B2C advertisers to reach their customers, but clients in the B2B sector have historically asked us at Hanapin Marketing whether facebook ads would be a beneficial use of their ad spend dollars. I’m here with good news! I have seen success with B2B clients in
Roadmap for a Solid B2B Facebook Advertising Strategy Read More »
Want to hear from some giants in the online business space about what’s changed in business the past 10 years? You should. Why? Ever wonder what is actually important to learn when it comes to building your own business? Are you getting left behind by the ever-changing entrepreneurial landscape? Then you better get into this
10 Things That Have Changed About Online Business In The Past 10 Years with Pat Flynn Read More »
Believe it or not, click fraud in PPC marketing really does exist. Unfortunately, every display ad network on the planet has fraudulent website placements designed to drain ad budgets from unsuspecting advertisers. You need to get these placements out of your campaigns so your money is spent on clicks that actually do something for your
How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network Read More »
Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right? Well it’s 2018 and not much of the same logic applies today. With 30% of millennials saying they engage with a brand on
Voice search and mobile usage are both on the rise and look set to shape the SEO industry for some time to come. Nonetheless, 62% of marketers have no specific plans for voice search in 2018. How can marketers take action today to tap into two of the most important trends in the industry? As mobile
Google has published on the Google Research blog the search quality raters guidelines, contractors guidelines to evaluate Google’s search results, specifically for the Google Assistant and voice search results. It is similar to the web search quality guidelines, but it changes in that there is no screen to look at when evaluating such results; instead
New search quality raters guidelines for Google Assistant and voice search evaluations Read More »
Targeted, personalized ads have long been held up as a win-win-win, for consumers, advertisers and publishers. An article from The New York Times about climate change deniers using Google AdWords to promote their agenda pokes (more) holes in that optimistic vision. In the Times article, Hiroko Tabuchi laid out how ads proclaiming climate change a
There’s nothing stopping climate change deniers from using Google AdWords Read More »
Did you know that by 2020 the digital universe will consist of 44 zettabytes of data (source: IDC), but that the human brain can only process the equivalent of 1 million gigabytes of memory? The explosion of big data has meant that humans simply have too much data to understand and handle daily. For search, content and
As we kick off 2018, now’s a good time for companies to take a look at their digital strategies and try out a few New Years resolutions. Recently at Ignite Academy, we’ve been talking a lot about the importance of building a solid strategy. To get the year off right, we believe a good strategy articulates
