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Ecommerce Product Releases: January 1, 2018

Here is a list of product releases and updates for late December from companies that offer services to online merchants. There are updates on shipping, one-click purchasing, analytics programs, and text-to-order shopping. Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases BigCommerce and Visa partner to speed up checkout. BigCommerce and Visa have announced […]

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Live Video for Brands: Livestreaming on Social Media

We’re all live broadcasters now. With the advent of Twitter’s Periscope, Instagram Stories, and Facebook Live, everyone can stream what they’re doing—inane or otherwise—and beam it across their social networks. Live video is a game-changer for social users, and, as is often the case, it’s becoming a game changer for brands. Companies haven’t dived in

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5 (less obvious) PPC trends to watch in 2018

In closing out our big recap of all the big 2017 trends and changes in PPC, I predict we’ll see trends in artificial intelligence, audience targeting, attribution and local marketing continue to develop in 2018. Those are all exciting areas, but that’s not a particularly earth-shattering prediction. Here is a look at five trends that

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Why The Hell Your Blog Isn’t Getting Traffic? [Problems Revealed]

Share on Pinterest TRAFFIC. The most frightening word in online industry. Starting a blog takes only 3 minutes (I actually set the timer to calculate the time), and writing an article takes another 1-2 hours (if you are writing an average article). We feel awesome after setting the blog and publishing our first article. Then we

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Outsourcing Sales and Marketing to Compete in 2018

Conventional wisdom suggests that 2018 will bring substantial shifts in how companies plan and execute their overall marketing strategies. Look for real change in how organizations develop their sales and marketing plans, making the best use of both internal and external resources to create more visibility and drive revenue and growth. Over the last several

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4 things SEO professionals should do consistently

As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. But I think our expectations should be set a bit higher, similar to the fiduciary responsibility that certain financial professionals are held to. This would go a long

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The No. 1 Marketing Tool Every Business Needs

Do you think your social media presence or your word-of-mouth is so strong that you don’t need a website for your business? Maybe you have amazing online reviews or a stellar reputation in the community. But that doesn’t mean your business can survive without a website of its own. Unfortunately, a surprising number of small

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