Here is a list of product releases and updates for late December from companies that offer services to online merchants. There are updates on shipping, one-click purchasing, analytics programs, and text-to-order shopping. Got an ecommerce product release? Email [email protected]. Ecommerce Product Releases BigCommerce and Visa partner to speed up checkout. BigCommerce and Visa have announced […]
We’re all live broadcasters now. With the advent of Twitter’s Periscope, Instagram Stories, and Facebook Live, everyone can stream what they’re doing—inane or otherwise—and beam it across their social networks. Live video is a game-changer for social users, and, as is often the case, it’s becoming a game changer for brands. Companies haven’t dived in
Live Video for Brands: Livestreaming on Social Media Read More »
CMOs have a tough enough job as it is. The way that consumers interact with their brands is changing at lightning speed. And there’s the constant drumbeat of new technology disrupting traditional advertising channels. To keep up with the rapid pace of change, it’s tempting to broaden the circle and find new perspectives to help
Strategies for CMOs to Protect the Golden Playbook Read More »
In closing out our big recap of all the big 2017 trends and changes in PPC, I predict we’ll see trends in artificial intelligence, audience targeting, attribution and local marketing continue to develop in 2018. Those are all exciting areas, but that’s not a particularly earth-shattering prediction. Here is a look at five trends that
After scanning the myriad new year’s predictions from professional and amateur futurists, I’ve come to the conclusion that 2018 will be the year in which AI will become mainstream. Duh…you really don’t need an AI for that insight. But hear me out. I like the idea of going mainstream, but it also brings some new
Have you ever wished your salespeople spent less time chasing dead leads? How would you feel if you could close more business with fewer leads? What if you had a way to turn dead leads into six-figure clients? The answer to all of these questions is the same: lead qualification. Lead qualification is the process
Share on Pinterest TRAFFIC. The most frightening word in online industry. Starting a blog takes only 3 minutes (I actually set the timer to calculate the time), and writing an article takes another 1-2 hours (if you are writing an average article). We feel awesome after setting the blog and publishing our first article. Then we
Why The Hell Your Blog Isn’t Getting Traffic? [Problems Revealed] Read More »
Conventional wisdom suggests that 2018 will bring substantial shifts in how companies plan and execute their overall marketing strategies. Look for real change in how organizations develop their sales and marketing plans, making the best use of both internal and external resources to create more visibility and drive revenue and growth. Over the last several
Outsourcing Sales and Marketing to Compete in 2018 Read More »
As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. But I think our expectations should be set a bit higher, similar to the fiduciary responsibility that certain financial professionals are held to. This would go a long
4 things SEO professionals should do consistently Read More »
Do you think your social media presence or your word-of-mouth is so strong that you don’t need a website for your business? Maybe you have amazing online reviews or a stellar reputation in the community. But that doesn’t mean your business can survive without a website of its own. Unfortunately, a surprising number of small
