There is a heated debate taking place as to how Artificial Intelligence (AI) will impact the workforce. While these two sides battle it out, some of the giants in tech as well as other industries are gobbling up AI startups at a record pace. A new infographic by UK RS looks at which companies are […]
Is It Any Surprise Who Is Buying All the AI Tech Startups? Read More »
Can ‘personalization’ as we know it survive 2018? The most praised tool in digital marketing has contributed to a divisive, fractured conversation about the nature of privacy. Consider that some of 2016 and 2017’s most controversial tech stories involved varying degrees of personalization propaganda bots tricked social media algorithms to influence what users saw. Uber
Planning your trips early can save your small business a lot of money. The new update to the Google Flights and Google Trips apps will help you find the best deals, which also includes search for hotel stays. New Tracker Features for Google Flights and Trips Google (NASDAQ: GOOGL) is using machine learning and statistical
Google Flights and Google Trips Update to Give You More Business Travel Planning Power Read More »
Doing SEO for any client is intimately associated with getting the most out of every link. Anchor text is an important element that “unlocks” every link’s potential — to the extent that Google had to roll out its first Penguin update in 2012, cutting tried-and-true anchor text over-optimization methods out of the picture. Over the past
Best practices for anchor text optimization in 2018 Read More »
Repricing products on the Amazon Marketplace can determine whether you generate sales, or not. Unless you sell your own private labeled product, you’ll likely compete with other sellers for the same products. Consider the example of a CamelBak water bottle, which is being offered by 22 sellers. This CamelBak water bottle is offered by 22
10 Repricing Tools for Amazon Marketplace Sellers Read More »
The most important trends and innovations across the customer lifecycle to inform your 2018 ecommerce strategy using the RACE planning framework Knowing the key techniques to improve your conversion rates is vital to any ecommerce marketing strategy. We will be taking a look at the biggest trends in ecommerce marketing you should seriously think about
What techniques and strategies will influence ecommerce trends in 2018 Read More »
Introducing the periodic table of linking building and acquisition This article takes a look at the various levels of link building tactics commonly known throughout the SEO and digital marketing industry to address their relevance in today’s market. Backlinks remains a pillar of SEO ranking success, although the methodology behind acquiring them is ever-changing. Keep
Fundamentals of building and earning backlinks for SEO Read More »
Sharpen your storytelling skills. Statistics and charts might be enticing for some of us, but for others they’re as good as sleeping pills. Most speakers (and writers) know that, while it’s smart to use statistics and charts to back up what you say, if you use too many, your audience goes numb. There’s a fine
How To Build Your Career In A Data-Driven Marketing World Read More »
What is PPC? PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates. The Basics of PPC PPC is used for all types of
The Ultimate Guide to PPC Marketing (Pay-Per-Click) Read More »
As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a big change that dominated the landscape like enhanced campaigns of 2013 or expanded text ads of 2016, but multiple trends created an atmosphere of constant, incremental change
Epic review of the biggest trends & updates in paid search Read More »
