You’ve probably heard the old adage that if it ain’t broke, don’t fix it. Clearly, the person who first uttered those words didn’t spend much time on the Internet. Everything is changing and advancing at such a breakneck pace that if you don’t keep up, you’ll very quickly and very easily get left behind. And […]
You Need This Plugin If You’re Getting a New Blog Design Read More »
Alex Terry, CEO of Conversica, is an accomplished and award-winning Internet business veteran with a strong track record of driving results and growth. Conversica, an award-winning SaaS software company, was recently named 2017 Best in Biz Enterprise Product of the Year in the sales software category. This award recognizes how Conversica’s AI-powered sales assistant is
How Conversational AI Provides Marketing and Sales a Competitive Edge [Podcast] Read More »
Abhishek Shanbhag is Practice Head – Solutions and Co-Founder of Acuvate, a leader in building and deploying business productivity solutions that leverage AI, data, and analytics to allow employees to work more productively. Abhishek has consulted with clients globally to provide solutions on technologies such as SharePoint, Office 365, and Azure. He has worked with clients
How Chatbots Can Make Life Easier for Marketing & Sales Employees [Podcast] Read More »
Business owners, marketers, and SEO specialists all become apprehensive whenever Google makes an announcement regarding changes or updates to its algorithm. So it was not surprising that many of them had mild panic attacks when Google Pigeon was rolled out in July 2014. But how did the Pigeon affect search engines three years down the
A Look at How the Google Pigeon Update Affected Local Search Results Read More »
Updates to inform your social media marketing strategy Welcome to our weekly summary of what’s happened in social media this week. This week we look at Instagrams follow hashtag feature, Snapchats new look and why Facebook opened up AR platform to all developers. Instagram hashtags just got interesting Instagram now allows you to follow a hashtag, the
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As we come upon a new year, marketers everywhere are considering their marketing strategies for 2018, and many are finally thinking about pursuing personalization programs. If you have put off personalizing your customers’ or prospects’ digital experiences thus far, it may have been for any number of reasons: you haven’t felt that your company was
What to Look for in Personalization Technology for 2018 Read More »
So, the content game is changing. And people are scared. “Help! Facebook changed the algo. What can I do?” “My email open rates are declining and I don’t know what to do” “My website traffic is the lowest it’s ever been. Help!” It hit everyone like a ton of bricks. And you know what? It
An Open Letter To Anyone Who Creates Content For 2018 Read More »
Many would argue that Google’s move to pull the plug on its controversial “First Click Free” policy was inevitable, following The Wall Street Journal’s decision to boycott the feature earlier in 2017. In reality, the move highlights Google’s acceptance that subscriptions are driving a refreshed approach to publisher monetization. Now, instead of Google dictating that
Why the end of Google’s ‘First Click Free’ is a step in the right direction Read More »
Are you aiming to make a seismic impact on your organic visibility in 2018? Google and the wider industry have dropped many hints as to what will have the biggest impact in 2018. With all the noise, it can be difficult to see where to put your focus. With that in mind, here’s our take
7 Hard Truths About SEO in 2018 Read More »
This holiday season is set to break a new record, with online sales reaching beyond $100 billion, according to Adobe’s recent predictions. Following Black Friday and Cyber Monday outcomes, most of that revenue will be divided among Amazon and a handful of large-scale e-commerce sites, including Walmart, Target and Best Buy. With so many dollars
