We’re (frighteningly!) almost to the end of the year, and with just a couple of weeks left in December, it’s time to start preparing for what SEO might look like in 2018. A little while ago, we highlighted our seven SEO trends for 2018 that you should be watching out for. But what practical steps should […]
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Artificial intelligence is all around us. As I shared in Content Creation Robots Are Here, billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Are you in danger of losing a job? Not quite. Despite the growth in artificial intelligence capabilities, the human content writer is
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It’s December – you know what that means. Everyone wants to talk about the new year. I guess you can include me in “everyone”, because my main goal this December is to get you and your marketing strategy ready for 2018. We’re going to kick it off by talking about marketing trends we expect to see in
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It’s that time of year when predictions and suggestions are made for the new year. Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018. Distilling all this data down into one list, here are my picks:
Top 5 Digital Skills to Learn in 2018 Read More »
Before you start trying to drive traffic to your website, you need to master one factor. I’m talking about credibility. Without a credible website, you’ll struggle to get more customers and increase conversions. Plus, credibility shows you’re trustworthy. If you’re offering something without a trusted name or brand behind it, people will be hesitant to
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I learned content distribution, syndication, and SEO very much by accident. Here’s the backstory: In 2005 I was firmly rooted in the world of documentaries. I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer. I worked on films about terrorism in Europe, Abu Ghraib, Americans
More Than a Traffic Boost Read More »
Marketing moves fast, and working in this industry means you’ve got to get comfortable with change. At the drop of a hat, new marketing tools can change how we create and distribute our messaging, emerging technologies change how we track ROI, and trends can impact our decision-making processes. Earlier this year, I made my own predictions for
11 Experts Predict the Future of Content Marketing in 2018 Read More »
insspirito / Pixabay Artificial intelligence (AI) is undoubtedly a top tech trend. With the certainty to revolutionize the way enterprises operate, AI has rightfully received a lot of attention; however, with this attention comes a lot of hype. Whether misrepresented as the first step towards a science-fiction-based future or misinterpreted as a tactic for more
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We all have seen, firsthand, how fast social media moves. With each passing year, it seems new platforms arise, old trends die out, and best practices become outdated. While 2018 will be no different in terms of change, by asking yourself the following question, you’ll put your brand in a terrific position to “win” in
The 1 Question You Need to Ask About Your Social Media Content in 2018 Read More »
Unless you have been living under a rock, the terms “content marketing” and “SEO” are fairly recognizable. These buzzwords have captured the attention of almost all businesses and companies that are present online. Marketing pundits are now realizing – and leveraging – their worth in creating a brand image and increasing revenues. If you are
Is Content Marketing the Future of SEO? Read More »
