The terms machine learning (ML) and artificial intelligence (AI) have been cropping up more often when it comes to organic and paid search. Now a recent report by Acquisio has confirmed just how effective machine learning for search results. According to Acquisio, paid search accounts that have been optimised for machine learning have 71% higher […]
Recently, I ran an experiment to see if it’s still possible to become a fake news media mogul on Facebook, nearly an entire year after the 2016 US presidential election which first brought attention to this issue. TL/DR: the entire effort took less than an hour of work and just $50 dollars of Facebook ads.
Facebook Ads, Fake News and the Shockingly Low Cost of Influencing an Election Read More »
Even as it has hit several brand safety bumps over the past year, YouTube is poised to raise prices on premium ad inventory in the coming year. Business Insider reported this week that the video platform will increase ad rates on reserved inventory by as much as 20 percent in 2018. That’s the premium inventory
YouTube set to raise ad prices on premium ad inventory Read More »
Although most search conferences contain some sessions on technical SEO, until now there has been a general reluctance to dedicate a full schedule to this specialism. That is an entirely understandable stance to take, given that organic search has evolved to encompass elements of so many other marketing disciplines. Increasing visibility via organic search today
Highlights from TechSEO Boost: The key trends in technical SEO Read More »
The list of applications goes on and on. And it’s easy to see why there’s so much anticipation. But if we really could let machines (or, more accurately, algorithms) make all those decisions, and take all those actions, and basically manage all those systems, would that cost us our jobs? I don’t think so. I
Almost everyone understands how stressful it is for a loved one to be admitted to a hospital. But what the founders of medical information company Janus Choice uniquely understand is how difficult it can be when a loved one needs to leave the hospital. Each year, about 8 million patients are ready to leave hospitals,
How an Engineer and an Astrophysicist Are Improving How You Leave the Hospital Read More »
Earlier this year, I wrote about how artificial intelligence (AI) and machine learning are driving automation in PPC and then again about how Google’s latest wave of AdWords innovations is driven largely by these same technologies. As the move towards automation accelerates, how should agencies and PPC managers update their strategy? What processes will they
PPC agencies will play these 4 roles when automation takes over Read More »
Unless you have been marooned on a desert island, chances are you know what Artificial Intelligence (AI) is and have experienced the benefits of machine learning is having on customer experience and business operations Despite being around for decades, AI is currently one of the most popular topics in business with Gartner predicting that by
3 ways artificial intelligence (AI) will transform ecommerce in 2018 Read More »
Want to hear from some giants in the online business space about what’s changed in business the past 10 years? You should. Why? Ever wonder what is actually important to learn when it comes to building your own business? Are you getting left behind by the ever-changing entrepreneurial landscape? Then you better get into this
10 Things That Have Changed About Online Business In The Past 10 Years Read More »
The end of 2017 is upon us. To cap off the year, this month #SproutChat will be tackling everything from maintaining your social inbox to staying up to date with social and even how to put a webinar together. Interested in a particular chat? Be sure to click the “Add to Calendar” button. Wednesday, December 6: Getting to
#SproutChat Calendar: Upcoming Topics for December 2017 Read More »
