We’re at an exciting time in society where revolutionary technology like artificial intelligence is beginning to find its way into nearly every industry. There is both a buzz about the positive benefits as well as voices of concern, but the truth is, the future of AI is a long road that we’ll all continue to […]
Big data is more than just a buzzword. In fact, the huge amounts of data that we’re gathering could well change all areas of our life, from improving healthcare outcomes to helping to manage traffic levels in metropolitan areas and, of course, making our marketing campaigns far more powerful. That’s because marketers are increasingly using
Consumers overwhelmingly expect the reviews they peruse on Amazon, Yelp, Google and other review sites to be trustworthy, neutral and objective. But this reasonable expectation is frequently thwarted by the efforts of aggressive marketers who pay third parties to create phony reviews in exchange for compensation or incentivize existing good customers to leave reviews with
November 24, 2017 PPC App Advertising Heroes! Somehow it is already nearing November’s end, and you know what that means – that’s right, it’s the official sunsetting of AdWords mobile app install campaigns (did you think I was going to mention the holidays?) Google announced this change back in August, alerting users that on November 15
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MichaelWuensch / Pixabay If you haven’t been paying attention to cryptocurrency, it’s the perfect time to start taking notes. Blockchain started in a very unassuming way. However, it’s now a billion-dollar industry. Here’s how it happened. Behind the Scenes of Bitcoin and Blockchain In May 2010, Laszlo Hanyecz made Bitcoin’s first transaction by buying two
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“Every once in a while, a new technology, an old problem and a big idea turn into an innovation.” – Dean Kamen The thing with innovations is that you can’t predict if or when they become mainstream. The television was invented in the 1920s but it took almost 50 years for it to be in almost
5 Hot Trends in Online Product Marketing You Can’t Ignore Read More »
As 2017 draws to a close, we thought we’d ask a group of hand-picked, industry experts, which digital marketing channels they’ve seen the most success on throughout the year. The response was overwhelming, with 44 respected marketers taking time out of their busy days to share thoughtful, insightful – and in some cases surprising –
44 Experts Reveal The Best Digital Marketing Channels of 2017 Read More »
Despite the fierce competition from other marketing channels, e-mail marketing remains a crucial marketing tool for businesses large and small that lets them communicate with prospects as well as current customers. The key to great e-mail marketing is crafting content that people actually want in their inboxes and that speaks to each customer separately, instead
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Share on Pinterest You might be aware that I am using Genesis framework for BloggingCage.com (and all my other blogs). This framework gives you many freedoms that you cannot stop loving them. I started using Genesis on my blog around 1 year back and I was so mesmerized by the features that I started using
Posted by jocameron Welcome to the newest installment of our educational Next Level series! In our last episode, our fearless writer Jo Cameron shared how to uncover low-value content that could hurt your rankings and turn it into something valuable. Today, she’s returned to share how to do effective keyword research and targeting for local
