Color is an integral element of design. Choosing the right color palette for your website can make or break its appeal with potential customers. Here is a list of tools and resources for color design. There are tutorials on basic and advanced color theory, tools to generate effective color palettes, and design community sites for […]
“Same house, right?” The question came via Facebook Messenger from a friend who was coming over for dinner. Under his message appeared two options: yes and no. With one touch of a fingertip, my answer appeared in a blue bubble as if I had typed y-e-s myself. That experience, a first for me, was so
Scale Your B2B Content with Artificial Intelligence Read More »
‘Tis the season for giving thanks, and while digital marketers face many evolving challenges (shifting algorithms, declining reach, etc.), it’s also a good time to take a second to consider the advantages and tools we now have with which to connect with our audiences. That’s the focus of this new, Thanksgiving-themed infographic from MDG Advertising.
5 Things Every Marketer Should Be Thankful for This Year [Infographic] Read More »
Stories of innovation usually follow a simple, but common narrative. Someone gets an idea, figures out how to make it work and changes the world. Yet that is rarely how it actually happens. Far more often, someone comes up with a great idea and it never gets off the ground because no one is willing
Every Meaningful Innovation Needs a Transformation In Behaviors to Create Real Value Read More »
Social media and SEO have an almost symbiotic relationship. Having a solid understanding of SEO basics certainly helps your brand in the long run, but knowing how social media and SEO can work together is even more beneficial. In this week’s #SproutChat, we were joined by Sprout All Star, Lexie Kimball of Netvantage Marketing, to discuss
#SproutChat: The Relationship Between SEO & Social Media Read More »
Backlinks should be a key part of your off-site SEO strategy. However, being off-site means you can’t control where links come from or how many you have. As such, the question is this: How do you build an effective backlink SEO campaign? How do you get influential bloggers to kindly link out to little ol’
Effective Backlink Building with Blogger Outreach Read More »
Machines got us into this mess, but humans may help get us out of it. In the wake of the 2016 election and the ongoing manipulation of news by foreign governments and domestic trolls, Google, Facebook and Twitter have endured intensifying criticism and had to face the limitations of their algorithms as arbiters of truth.
Google tries to bring more transparency to news content with help from The Trust Project Read More »
November 16, 2017 Do you advertise on Facebook? Do you wish you could be a little more efficient with your time and money? Well these six tips could help you! I hope they help you. No really I do! We love helping advertisers like you! Tip 1: Learn To Use Power Editor Those
A new type of content discovery platform which allows professionals to improve their knowledge and keep track of quality content in a single feed via a Google Chrome new-tab extension It’s Monday. Your inbox shows a gazillion emails and most are from blogs you’re subscribed to. You already know that about 90% of them aren’t
Polluted marketing content is solved by this new content discovery platform Read More »
For webmasters affected by a manual action, understanding why a particular penalty is applied, what the consequences are and how to adequately address the issue are key to resolving a potentially critical situation. When penalties are discussed, some questions seem to come up more often than others. In this Q&A, which is a supplement to
