We’ve been writing (and promoting) long-form content for years now. But is its popularity finally on the wane? If you’re a blogger, journalist, marketer, or writer you’ll know about long-form content and the booming popularity that it’s experienced over the last few years. Much research points to the fact that this longer format has positive […]
Does Long-Form Content Still Get Worthwhile Results? Read More »
In today’s marketing climate, data is key. Indeed, more data is generated in a 24-hour period than ever before, with 2.5 quintillion bytes of data being created daily across the globe (IBM, 2017). The challenge lies in being able to harness this data to optimize marketing activities. After all, without an understanding of what your
How to use your data to supercharge paid search Read More »
Picture this: you step into your office and the light goes on automatically. You sit down at your desk and your computer recognizes your face, unlocking the screen. You ask your digital assistant what appointments you have, and you get a voice response back. No logging in, no typing. You get ready to print off
It’s Faster, Better, Smarter and Finally HERE! Read More »
Marketing Artists + Attribution Data = Highly Coveted Marketers No matter your familiarity with marketing attribution, if you work in any marketing role today you know what the ultimate goal of your efforts is… to grow the business. For all the complexity of modern marketing, there are really only three ways to grow: customer acquisition,
Getting Marketing Attribution Right: Vital for Marketing Careers Read More »
Duplicate content is endemic to ecommerce sites. Seemingly every platform, no matter how SEO-friendly, produces some form of duplicate content, holding a site back from peak performance. First, let’s look at why duplicate content matters. It may not be the reason you’re thinking. A Dampening, Not a Penalty Contrary to popular belief, there is no
SEO: 7 Ways to Kill Duplicate Content Read More »
How much will the evolving landscape of AI impact content creation? I had a conversation with BuzzSumo co-founder Steve Rayson who said writing algorithms are available for purchase, have been bought, and are in use by major platforms. And, they are creating well-written, data-backed articles, he said. I was surprised. I knew the AI landscape was evolving in the industry: But just how
Content Creation Robots Are Here [Examples] Read More »
LocalSEO Guide has released its 2017 Local Ranking Factors study results. The methodology is quite different from the Moz Local Ranking Factors survey. Both are worth detailed examination. LocalSEO Guide, together with the University of California, Irvine, and PlacesScout, looked at “200+ factors over 100,000 local businesses” in 150 cities to determine variables correlated with
As social networks continue to evolve their algorithms, and users increasingly rely on more accessible, immediate word-of-mouth recommendations, a growing number of businesses are turning to influencer marketing to maximize the reach of their messaging. The growth of influencer marketing makes sense – as noted in a recent report published by Snap Inc., 93% of
The State of Influencer Marketing: What Every Brand Needs to Know [Infographic] Read More »
It almost doesn’t matter what sort of business you want to run these days unless you really want to operate under a complete shroud of anonymity. If your business touches any part of the Internet, social media is going to play a very significant role. Part of the challenge is deciding where you should focus
Top 5 Reasons Why Twitter Is Dead Read More »
Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? I had the pleasure of thinking through this
14 Skills for New, Growing, & Mature Content Marketing Programs Read More »
