With Google turning to artificial intelligence to power its flagship search engine business, has the SEO industry been left in the dust? The old ways of testing and measuring are becoming antiquated, and industry insiders are scrambling to understand something new — something which is more advanced than their backgrounds typically permit. The fact is, […]
Has AI changed the SEO industry for better or worse? Read More »
2017 is the year Google became convinced its PPC machines are better than you. If you work in PPC and have been keeping up with AdWords changes over the last year or so, you’ve likely noticed a distinct trend: More control is being taken away from search marketers and put into the hands of the
PPC & AdWords Automation: Search Marketers’ Changing Roles Read More »
The Internet can be a very tough nut to crack, especially when there are so many moving parts. And then all the algorithms seems to be updated and changed every other day too. It’s so hard to keep up, especially when you are an online business seeking to grow your audience and convert more visitors.
Boost Your Business with MIA Web Lab Read More »
Black Friday is a special day for PPC. Normally, we’re able to launch new campaigns and carefully mold them into perfection so we can reap the rewards for months, if not years to come. Black Friday PPC is different. You have 24 hours to make the absolute most out of what you do. The wrong
Ultimate Guide to Dominating Black Friday PPC in 2017 Read More »
The sweet spot for inventory management is to spend the minimum amount to have adequate stock for customer orders. There is no shortage of software to help with this. But there’s also much innovation in inventory management, to address the realities of sophisticated analytics, multiple sales channels, unsold items, and shipping and logistics. In this
9 Startups That Are Disrupting Inventory Management Read More »
After news about the Texas church shooter came out, many searchers went to Google to learn more about the shooter. What they found when searching the shooter’s name in Google Sunday night, and for a period of time afterward, was highlighted tweets from Google’s Twitter partnership that showed misinformation. Last night, Google issued a statement
Google promises to improve accuracy of tweets shown in search results Read More »
Disruptive Advertising recently outlined the main reasons that AdWords campaigns succeed or fail, based on an audit of more than 2000 AdWords accounts. They found the following causes of failure: Incomplete conversion tracking Poor conversion rates Ad spend inefficiency Wasted ad spend Looking at these reasons, it became clear to us that they all have
How to stop Google AdWords campaigns from failing Read More »
One of the key benefits which might be derived from the current investigation into how social platforms were used to influence the 2016 US Presidential Election, could be improved data and transparency for social metrics – particularly in regards to automated bots, and the presence of fake accounts on each platform. The presence of bots,
The Social Media Bot Problem, and How the Latest Investigation Is Bringing It Into Focus Read More »
While it doesn’t get as much attention as other social platforms, Reddit is a key news source for many users, and a key originator for a lot of web content. Reddit started off small and has grown to become one the most popular news source in the world. One of the key differentiators for Reddit
109 Facts and Stats About Reddit [Infographic] Read More »
A few days ago, the news emerged that Chinese search engine Sogou (搜狗) is aiming to raise up to $585 million in a U.S. Initial Public Offering. Sogou, which is owned by internet company Sohu, Inc., announced the terms for its proposed IPO on Friday. The news has caused a stir among those keeping an
What do you need to know about Chinese search engine Sogou? Read More »
