What are the next big changes to digital that will affect digital marketing strategies in 2018? Recently on behalf of Smart Insights, I gazed into the crystal ball to forecast some marketing and branding trends for 2018. In this article, I am going to concentrate on five digital aspects which I believe will, in some […]
Digital branding visuals to help measure and deliver purpose What’s the point of it all? Since the dawn of humankind, people have agonized over that highly emotive question. As we steadily slip and slide towards the second decade of the 21st Century, more than ever that question is pivotal. In the sandstorm of why…how…what… when…who…
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Idea Box: The Importance of Search Engine Optimization to Your Business Want to Learn Some Google Basics? By StaffDate Posted: 11/1/2017 You may view Google as very important to your pallet or lumber business, or you may see Google as irrelevant. Regardless of how you feel about Google, it probably has some kind of
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Make sure you choose an SEO package that will get you results but won’t tell you these common lies SEO is an important part of any digital company – it can be the most successful way of driving traffic to your site if optimized correctly. Whilst many companies have the set of skills to audit, perform
How to choose an SEO package and what it should offer [infographic] Read More »
For awhile now, apps and webpages have been getting pretty similar. On one hand, the advent of the ‘instant app’ has made apps a little more like webpages. On the other hand using websites on mobile devices has become more intuitive and enjoyable— more app-like. One of the most important causes of this is Google’s
How to build Accelerated Mobile Pages (and what it means) Read More »
Apple has recently made some significant changes to both Siri and Safari, with potentially far-reaching implications for digital marketers. First, Apple has announced that results for its AI-powered digital assistant, Siri, will now be provided by Google rather than Bing. This interesting development encompasses two of the most important areas of modern search marketing: voice
For many years, the big buzzword in marketing was SEO. That’s what everybody focused on. Everybody wanted to be found on Google. It’s not like SEO is dead. There are still heaps of advantages to ranking well on Google. My issue is that some people still talk about the invention of SEO like it was the
5 Reasons Why Your Business Shouldn’t Just Focus On SEO Read More »
Are you still optimizing for “keyword strings”? You are not alone! The problem is, the industry is moving on, so don’t fall behind and learn to implement a smarter approach to keyword research: Keyword clustering. Single-keyword SEO has been a staple for a long time. Remember how we used to have a separate page for
What is keyword clustering, and who cares? (Hint: you should!) Read More »
Newsflash, guys: Search optimization is bigger than ever… …and it’s NOT just about ranking on Google. No, I’m not talking about Bing optimization or Yahoo! optimization or DuckDuckGo optimization. In fact, I’m not talking about optimizing for general search engines at all. I’m talking about a different kind of search optimization. A kind of optimization
Vertical SEO | How to Rank in Amazon, YouTube, Pinterest, & More Read More »
At last week’s SMX East conference, Google’s webmaster trends analyst Gary Illyes took questions from the dual moderators — Barry Schwartz and Michelle Robbins — as well as from the audience in a session called “Ask Me Anything.” In this post, I will cover that question-and-answer dialogue, though what you’ll see below are paraphrases rather
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