My friend Alonzo Pichardo and I filmed a video explaining the dangers of using social media alone to build your online business. Check it out here: You know I am a stickler for branding. One look at my blog shows you I am clear on making my blog and online real estate all about my […]
1 Mistake That Destroys Your Blogging Brand and Business Read More »
The old marketing world is as dead as Steven Seagal’s acting career after he became a shill for Vladimir Putin. So much has changed that we might as well throw away our copies of Philip Kotler’s Principles of Marketing and ignore all of David Ogilvy’s advice. To be successful the industry today, it is crucial
Everything you’ve ever wanted to know about marketing buzzwords (but were afraid to ask) Read More »
I would have written you a shorter letter but I didn’t have the time. This quote attributed to many different sources sums up what we are facing in this now very complex world. But keeping it simple and short takes time and effort. Distilling the complex into something that makes sense in one sentence or
7 Digital Marketing Trends You Can’t Afford to Ignore Read More »
2018 is coming up fast, and that means you need to get your planning in place for what’s coming. But what, exactly, is coming in social media and digital marketing? To help set you up for the new year, this week, we’re publishing our predictions for each of the major social platforms, with a specific
5 Predictions for Social Media Marketing on LinkedIn in 2018 Read More »
5 ways to excel at social customer experience using AI A recent McKinsey report suggests that as many as 70% of buying experiences are evaluated by customers based on how they’re treated. No wonders that ‘voice of customer’ has been the concern for marketers from some years now. Download Premium Resource – AI and Machine
Improving social customer experience using AI powered sentiment analysis Read More »
In SEO, Google’s ranking factors are the stuff of legend. There are rumored to be more than 200 signals which inform Google’s rankings (although this statistic originated in 2006, so it’s probably safe to say things have changed a bit since then), and the exact factors which make up this list, as well as their
An in-depth guide to Google ranking factors Read More »
Referrals are your best leads, but the next best way to get leads that convert is with a good SEO (Search Engine Optimization) strategy. What is SEO? It’s simply the practice of increasing the quantity and quality of traffic to your website. SEO helps the people who are looking specifically for what you have to
3 SEO Strategies to Create More Website Leads Read More »
For decades now, marketing executives have demanded better analytics and data to judge both the performance of their campaigns and their agency partners. Agencies are listening — but are they doing the right things? The ongoing drumbeat to prove ROI has led many agencies to start using attribution models to measure digital, but the outputs
How to avoid the “Agency Measurement Paradox” and win client confidence Read More »
2017 is already coming to a close and it’s time to start thinking about what’s next. Amazon, Google, Facebook and Apple get the headlines but there are millions of startups and under-the-radar businesses poised to do big things in 2018. What I learned in compiling this list is that there isn’t one growth industry. The growth industry
8 Startups Trying to Make 2018 a Little Easier for Everyone Read More »
For startups and small businesses, getting down to the nitty gritty of SEO can be incredibly daunting; there are over 200 signals that Google looks for when ranking your website, and few small business owners will even have ever heard the term ‘offsite SEO’ before. With attracting customers to your website becoming an ever-more crucial
Onsite & Offsite SEO: How to optimise your output Read More »
