The words “duplicate content” strike fear into the hearts of many webmasters and SEOs. But the truth is, not all duplicate content is created equal. Since content is a core element of good SEO, many have tried to manipulate the result by using the old “copy and paste” approach. Google punishes this method, so it […]
Dealing with duplicate content Read More »
Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will provide everything you need to know to get an AdWords account up and running, and set for success. The digital marketing industry has grown
Google AdWords: The Beginner’s Guide Read More »
Every brand wants to find better ways of getting people to engage with their content and purchase their products. Closing the discover-to-buy pathway can be a challenge in digital marketing, but we’ve seen that a smart Pinterest strategy can help turn browsers into buyers. When exploring Pinterest, a person’s mindset is on discovery. As president
From Just Browsing to Just Buying with Pinterest – Adweek Read More »
With the rise of mobile devices, and thus mobile searches, local SERP (Search Engine Result Page) and local presence are extremely important in dictating the success of your business. However, Local SEO strategies are admittedly, easier said than done. There are many factors that can determine Local SERP from the name, address, and phone number
Local SEO Strategies For Small Businesses Read More »
If you’re a small business, the notion of working with an SEO firm might seem intimidating, or over-ambitious. In reality, a SEO firm is just what you need to succeed. Search engine optimization campaigns are best run by those with years of experience; while you can attempt one yourself, it’s likely to be costly in
7 Reasons Why Small Businesses Should Hire an SEO Firm Read More »
Netflix has perfected its algorithms on me. A week ago, I was feeling dismal about my show selection, after bingeing every season of Mad Men and House of Cards. I found myself watching Lucy Liu star in Code Name: The Cleaner, a diverse yet cheesy flick where Liu doesn’t get to do much but look
Leverage meets The Handmaiden in Netflix’s K-drama White Nights Read More »
We don’t ordinarily think of Google when we think about competition in the digital marketing world, since it seems to reliably dominate most areas in which it does business. A recent segment discussing corporate monopolies on John Oliver’s “Last Week Tonight“ hilariously referenced Bing as the dominant search engine with a graphic that stated, “Bing.
How machine learning levels the SERP playing field Read More »
SHOREVIEW, Minn.–(BUSINESS WIRE)–Deluxe Treasury Management Solutions today announced the latest addition to its receivables management suite of services by enhancing its receivables automation with new payment re-association technology. A market leader with best-in-class lockbox, integrated receivables and remote deposit capture solutions, Deluxe Treasury Management Solutions can now offer financial institutions and corporate customers payment re-association
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); SEO doesn’t have to be difficult. In fact, it’s better if it isn’t. Smart people tend to overcomplicate things. Especially
3 Quick SEO Wins Lurking Inside Google Analytics Read More »
Organic search traffic often drives significant revenue for ecommerce sites. As a result, it is prone to fire drills around performance. Here’s how to determine when there’s a critical problem to solve. The alarm rings out: “Traffic is down!” Your first step will be to fight the panic and look for a reasonable explanation. Quickly
SEO Fire Drill: ‘Traffic Is Down!’ Read More »
