As we reach the fourth quarter of 2017, it’s time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we’ve seen the very beginnings of this year and last, which will come into greater prominence in 2018. Here are seven you should be […]
Seven SEO trends to watch in 2018 Read More »
Step aside Kim Kardashian and Something Navy, the latest trend in influencer marketing revolves around activating micro-influencers—content creators who possess smaller, but highly engaged niche social followings. Although their fans may number in the hundreds or thousands rather than millions, these content creators inject an air of authenticity into their posts and drive engagement among
Stop Feeding the Beast: Why Micro-Influencers Matter More Read More »
October 12th, 2017 Social media presents a complex world for content. No longer is the value of a video, article, photo, or idea measured by the judgment of professionals, but by the engagement of the people; the value of content is determined by its ability to perform. A video featuring exemplary storytelling, quality, and passion
This Video from Universal Showcases Irresistible Video Storytelling Read More »
AdWords is an excellent source of high-converting web traffic. I have had colleagues that have used AdWords to generate over 50% of their business for several years. But for marketers without a background in PPC, Adwords can be hard to crack. One of the biggest challenges new marketers face is developing a sound bidding strategy.
Higher Conversions & Lower CPA With Manual Bidding Read More »
If you work in tech, web development, marketing, or practically any industry that utilizes the internet to drive organic web traffic to a site, having a winning SEO (search engine optimization) strategy and configuration is essential. And while there are several services available that offer tips on how to favorably modify a website’s content
This Groundbreaking SEO Tool Makes Your Competitors Work for You Read More »
Update 10/11/17: We have heard back from Google on several outstanding questions and clarifications and updated this story to reflect that and what it lays out in a new FAQ about the change. Following last week’s sudden announcement that Google AdWords campaigns may now spend as much as twice the daily budget that advertisers set for
UPDATED The AdWords 2x budget change: Considering the potential impact Read More »
Search Engine Opitimization (SEO) is one aspect of digital technology that’s constantly changing. Google and the other leading search engines spend a lot of time working on their algorithms with the goal of providing users with the most relevant search results possible. But what exactly has happened this year? SEO Is Always Changing The ever-changing
Keeping Up With SEO Trends Key to Business Survival Read More »
Out of all the social networks where people rant and rave their opinions, why should your business still care about Twitter? Even as newer, “hotter” networks gain steam, Twitter remains a great platform both for customers who need to reach out in real time and for businesses looking to learn more about their customers. Why
6 Ways You Can Use Twitter in Your Customer Feedback Loop Read More »
The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO? The variety and quantities of information transferred on the
What is HTTP/2 and how does it benefit SEO? Read More »
Price: Why doesn’t the explosive growth of companies like Facebook and Uber deliver more prosperity for everyone? What is the systemic problem that sets the rich against the poor and the technologists against everybody else? When protesters shattered the windows of a bus carrying Google employees to work, their anger may have been justifiable, but
Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity Read More »
