Search Results for: algorithms

The Power Of The Platform Isn’t Always What It’s Cracked Up To Be

Innovate, SEO BLOG /

It seems like every business discussion today is just counting the seconds before the term “platform” comes up. Books and articles are written, pundits swoon and conference audiences nod and exchange glances in knowing agreement. Everyone, it seems, wants to transform their business into a platform. Yet take the argument to its logical conclusion and […]

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7 Ways Video Helps Inbound Marketing

explainer video, Facebook, Google, Inbound Marketing, Instagram, SEO BLOG, Snapchat, Social Media, Storytelling, twitter, video content, Video Marketing, YouTube /

Social media, blogs, landing pages, search engines, SEO, web pages…any of this sound familiar? They are all related to inbound marketing – the way marketing teams organically attract new potential patrons to their product or service. There are several ways to bring people to your site or promote your product, as long as there is

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Targeting featured snippet and ‘People also ask’ SERP features

All Things SEO Column, Channel: SEO, Google: Featured Snippets & Direct Answers, SEO - Search Engine Optimization, SEO BLOG, SEO: Content & Writing /

Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web business or social platform, where they do everything they can to keep you engaged and on that platform. This can’t have escaped the notice of the good folks at Google. And

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Facebook’s Algorithm: 3 Must-Know Changes

b2b, Consumer, SEO BLOG, Social media marketing /

Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is

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An Ex-Google Engineer Is Founding a Religion to Worship AI. He’s Decades Too Late.

search engine optimization google, SEO BLOG /

The headlines on this one could almost write themselves. Anthony Levandowski, the disgraced former Google engineer whose copying of trade secrets led Waymo (Alphabet’s self-driving car company) to file a lawsuit against Uber for $1.86 billion, founded an organization called “Way of the Future” back in 2015. Its purpose, according to state filings, was to

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The SEO Game: Tips for Ranking Ahead of Your Competitors

search engine optimization google, SEO BLOG /

After explaining how to strike a perfect balance between SEO & CRO to drive leads, Alexander Kesler, Founder & President at inSegment explores 5 best practices for SEO campaign success Are your SEO efforts always one step behind? Was your last attempt at the latest SEO trend simply too-little-too-late? With over 6,586,013,574 searches a day

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