Search Results for: algorithms

10 Things You Need to Know About the EU General Data Protection Regulation

SEO BLOG /

At some point during May 2017, the security systems of American credit monitoring agency Equifax were compromised.   The names, addresses, Social Security numbers, and in some cases credit card details of approximately 143 million Americans were accessed during the attack — almost half the American population. News reports would later reveal that the perpetrators […]

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8 Old-School Blogging Tactics That No Longer Work • Smart Blogger

Content marketing, Mistakes, SEO BLOG /

You feel misguided. When you started your blog, you thought you could just follow in the footsteps of your favorite blogger, right? Just publish great content and maybe spend some time on social media and you thought the readers would come. But in reality, you find yourself grinding. You stay up late after your 9-5

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[October 2017 Japan Seminar] Free SEO Seminar by “Bruce Clay,” the Founding Father of SEO

SEO BLOG /

From SEO philosophy, a deeper understanding about search engine algorithms, to forecasting upcoming trends, a wide range of topics will be discussed in this SEO seminar that has attracted great attention from corporate executives and organizations across the U.S. Bruce Clay Japan, Inc. (headquarters located in Shibuya, Tokyo, represented by Taku Amano, hereafter referred to

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Updated for 2017! Enterprise Paid Media Campaign Management Platforms

Channel: SEM, SEO BLOG, SMX & DMD Alerts /

The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity. MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market

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As Google Fights Fake News, Voices on the Margins Raise Alarm

SEO BLOG /

“They’re really skating on thin ice,” said Michael Bertini, a search strategist at iQuanti, a digital marketing agency. “They’re controlling what users see. If Google is controlling what they deem to be fake news, I think that’s bias.” Despite Google’s insistence that its search algorithm undergoes a rigorous testing process to ensure that its results

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Putting the Person in Personalization

marketing personalization, marketing podcast, Marketing Strategy, personalization, Podcast, SEO BLOG, website personalization /

Michelle Huff: Can you tell us more about Evergage? Andy Zimmerman: We provide a platform that helps companies personalize the digital experiences for each of their website visitors or their logged-in users, based on who they are and what they do. Companies use this to improve engagement, boost their conversions, and improve customer loyalty. Michelle:

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The future of paid-search marketing is machine learning and AI

search engine optimization for dummies, SEO BLOG /

Acquisio released a report (PDF) this month that argues machine learning algorithms can dramatically improve paid-search marketing performance vs. accounts that don’t use them. Acquisio calls its suite of machine learning tools “Acquisio Turing,” after British computer scientist Alan Turing. The company looked at thousands of campaigns over a two-year period, comparing results from machine learning-supported

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When Vala Afshar Tweets, People Listen

search engine optimization jobs /

As “Chief Digital Evangelist” at Salesforce, a global leader in customer relationship management technology, Vala Afshar’s job is to understand the forces behind the digital business revolution – and to share his insights with the world.  Afshar’s tallest soapbox is Twitter, where the UMass Lowell alum has more than 216,000 followers and he receives about

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