We know, we know! It feels like the latest algorithms for SEO change on a daily basis. And now, in addition to boosting your website, you need to be found in a million different places, from your social media accounts to local directories. Don’t panic. We’ve been watching the latest in search engine optimization, so […]
September 20, 2017 Since launching in October 2016, Apple Search Ads has become a huge force in the app download world. Apple Search Ads ranks directly behind Facebook and AdWords in total non-gaming app downloads. In April, Apple Search expanded into three new English speaking storefronts: United Kingdom, Australia, and New Zealand. Within a
A hotel’s website will never drive conversions if it’s not properly optimized. With 60 percent of leisure travelers and 55 percent of business travelers using search engines to plan a trip at the start of their shopping journey, according to Google, hoteliers who haven’t seriously thought about search engine optimization are doing their wallets a
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About 12 months ago, I covered some content marketing trends to watch for 2017. I recently reread that post and most of the trends are very much in play for 2018 and beyond. Most enterprises are still working through creation of a true, living content marketing strategy for their organizations. Native advertising is still the
A recent interview with James Murray, EMEA product marketing manager at Microsoft Bing, and Laura Hampton of Impression suggested that Bing will be decreasing the impact links play in their overall search ranking algorithms. We asked Bing about this, and they told us that links are still a very important ranking factor for search rankings.
Bing says links are still a very important ranking factor Read More »
When digital marketers come across the word “artificial intelligence,” they immediately think of the “RankBrain” algorithm. In 2015, Google rolled out RankBrain, which is a machine learning system capable of returning answers to users. RankBrain utilizes the power of artificial intelligence to understand and respond to user queries in the same manner as a human would. What
How Artificial Intelligence Is Revolutionizing the Digital Marketing Sphere Read More »
Nearly half a century ago, Motorola released the first handheld mobile phone. It was a bulky predecessor to today’s sleek 4-ounce touchscreens. A game of pong on such a device was inconceivable, let alone access to the world wide web (which didn’t even exist at that time). It wasn’t until 27 years later that the
Why marketing convergence is non-negotiable in a post-mobile world Read More »
Search engines such as Google are seen as black boxes that hand out page one search rankings for websites and blogs based upon secret and mysterious calculations. In essence that is true. Hundreds of scientists and mathematicians are constantly working in quiet rooms to increase the artificial intelligence of its search engine. Some search engine optimisation experts have used
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Whether you’re launching a new website, refreshing an existing site, or restructuring your content, your internal link structure will be essential to your SEO success. Internal links are any links that connect your webpages to one another. If
Internal Link Structure Best Practices to Boost Your SEO Read More »
Some important figures say that we should stop guest blogging. It all goes back to an announcement from Google’s Matt Cutts about how the links that you acquire through guest blogging will no longer be all that useful and could, in some cases, actually do some harm to your blog’s SEO practices. Since then we’ve
