September 12, 2017 Our instinct as marketers can be to chase what’s working and max out performance everywhere possible. When our optimizations are going swimmingly and we see conversion volume is growing and CPA is shrinking like a kid in a Rick Moranis film, we get to pat ourselves on the back and push more […]
How To Use Negative Indicators To Improve Ad Performance Read More »
Chart of the day: Youtube remains the main distributor channel to enhance engagement rates Looking into the future, it is important that companies have a clear digital plan entering 2018. With a multitude of different platforms at every marketer’s disposal, it can be challenging to know which ones need the most attention to connect with potential
What is the content disruptor and distributor channel trends for 2018? Read More »
LAS VEGAS — Laundry and linen service operators may think that online and social media marketing isn’t all that important for their businesses. That isn’t true, says Jeff Wile, owner of Infinite Laundry, a laundry and linen services marketing company in Coral Springs, Fla. “Almost half of business-to-business (B2B) contacts are now millennials, and everyone
10 Secrets for Online Laundry Marketing Read More »
Let’s face it—if you are a business owner in 2017, we’re not the first to tell you how important search engine optimization (SEO) is for your brand’s success. You already know that 80 percent of all web traffic begins with a search engine and that if your target audience can’t find you on Google, you
3 Advanced SEO Tactics Your Competition Doesn’t Know Read More »
Getting started with keyword research can be extremely overwhelming. There are many options and different routes to take, but many can just confuse business owners even more. Knowing which terms and topics to focus on could be the difference between creating compelling content or falling short. In this video, I cover the basics of keyword
SEO Keyword Research for Beginners Read More »
If you’ve ever done any research into digital marketing or, perhaps more likely, have been approached by digital marketing companies wanting your business, you’ve probably come across two acronyms over and over: PPC and SEO. These two tools can have an incredible impact on your small business when used correctly. But that’s the trick: using
The Marathon and the Sprint: How SEO and PPC Work Together for Small Businesses Read More »
Your business has a new, fresh website that you love. And that’s great. (If you’re not in agreement with that last sentence, click here.) But your business needs more than just a website. Potential customers have to find your website, feel a need for what you’re selling and ultimately trust your business enough to spend
12 Common Reasons Why You’re Not Attracting Customers to Your Website Read More »
On-Page SEO is one of the most important aspects of a thorough and successful Search Engine Optimization. However, as the years go by and Google alters its algorithms, things change, new techniques are created, new ideas shared and that means only one thing… It’s time for an On-Page SEO Roundup containing the very best practices
18 SEO Experts Reveal Their On-Page SEO Techniques Read More »
If you are a sales associate in a retail store, you want to help each shopper find what he’s looking for so he can ultimately make a purchase. In most cases, you would have a conversation with him to identify how you could help. But what if you couldn’t speak to him first? What if
What Behavioral Data Do You Need for One-to-One Personalization? Read More »
The trope “there’s an app for that” is quickly becoming “there’s an AI for that.” Want to assess the narrative quality of a story? Disney’s got an AI for that. Got a shortage of doctors but still need to treat patients? IBM Watson prescribes the same treatment plan as human physicians 99% of the time.
Collaborative Design Is Critical For AI Read More »
