My name’s Pam, and I’m a content writer at BSTRO digital marketing agency. I weave complex thoughts into grammatically breathtaking copy (according to my Instagram bio). Writers like me can make your brand story sing. We help win over the masses to your product or service, and we entice them to keep coming back for […]
Content Writer vs. Copywriter: What’s the Difference? Read More »
A quarter-century ago, when SEO was in its infancy, it was as easy as slathering on a heavy layer of keywords and tossing in abundant backlinks to rise in the rankings on search engine results pages. But by 2018, that rudimentary approach will be a distant memory, with Google, Bing, and other search engines’ sophisticated
It’s Time to Update Your SEO Strategy for 2018 Read More »
Photo credit: Kenneth Fleece/Shutterstock Without a doubt, search engine optimization is the foundation of any digital marketing strategy. After all, if people can’t find your content, is it really that good? Without a doubt, search engine optimization is the foundation of any digital marketing strategy. After all, if people can’t find your content, is it
Why your best SEO-driven content strategy will fail Read More »
Staying relevant and continually capturing your audience’s attention is a constant challenge for marketers. And now that brands rely on video content more than ever, it’s absolutely critical to get the right social media video specs and advertising video dimensions and sizes. However, we couldn’t find all the correct social video sizes in one place.
Always Up-to-Date Guide to Social Media Video Specs Read More »
When it comes to Search Engine Optimization, the build up of your strategy largely contributes to the success of your campaign. According to experts, a good number of online businesses go out of business due to cyber attacks or failure in planning. Hiring experts to take care of these problems tends to
2 Tips On How To Build An Effective SEO Strategy Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Relevant and well-optimized content remains a top ranking factor. But what happens when you take optimization too far? Over-optimization can prevent your audience from seeing the value of your content – and it can negatively impact your organic search rankings.
How to Deoptimize Your Over-Optimized Content Read More »
Since the first search engines began scouring the early Internet, webmasters have tried to figure out how to game the system to enable their content to show up at the top of search results. There, the first attempts at SEO, or search engine optimization, were founded by marketers who would load pages with keywords, stuff
New Era of SEO is More About the Experience Than Engine – Editor & Publisher Read More »
Every company knows that planning for a disaster is an integral part of a business continuity strategy. After all, any business that relies heavily on IT systems appreciates that even minor downtime can quickly add up to millions of dollars in lost production. How common is downtime? According to a survey by Zetta, 54% of
Have We Learned Anything from Famous Downtime Fiascos? Read More »
At least one out of three sites receives punishment for failure to comply with set rules of search engine optimization. As a website developer, I would be lying if I told you that I have not encountered such fallout. In some cases, you do not even know what happened let alone how to fix the
Three SEO Techniques to Stop for 2018 Read More »
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