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5 Reasons for Replacing Intuition with Data in Marketing

Is marketing an art or science? Less than five years ago most CEOs would have classified marketing as a creative industry, requiring intuition, imagination, and talent, just 5% would have mentioned big data as the core of their success. These statistics are rapidly changing in favor of a data-driven approach, showing that over 60% of

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208: 5 Actionable Tips You Can Use to Get Better Results on Your Facebook Page

Darren: My name is Darren Rowse, and welcome to episode 208 of the ProBlogger podcast. I’m the blogger behind problogger.com, a blog, podcast, event, job board and series of ebooks all designed to help you as a blogger to grow your audience and make money from your blogs. You can learn more about ProBlogger over

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Kohl’s Hard Look At Online Pays Off In Higher Quarterly Profits 08/15/2017

Kevin Mansell, Kohl’s CEO, used the marketing buzzwords “omnichannel experience” during the company’s second-quarter 2017 earnings call last week. “Online demand sales grew 19%, an accelerated growth rate from the first quarter,” he said, pointing to the 31% store fulfillment rate of online orders — up significantly from the prior quarter. A better customer experience

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10 Incredibly Useful Video Tools for Content Marketers

If you’ve been trying in vain to convince your boss now is the time to start producing video content within your marketing plan, consider bringing up that even psychologists say people are 39 percent more likely to share content distributed via video. Plus, videos make it easier for people to form emotional connections with content

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