Search Results for: algorithms

3 Reasons SEO Is Incredibly Valuable to Your Company

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Need to explain the value of SEO to potential clients, business partners, or stakeholders? This post focuses on just three key ways that SEO offers immense value to any organization. SEO: Makes the user experience better. Helps build […]

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8 Ways Intelligent Marketers Use Artificial Intelligence

Every day your team postpones using innovative AI-powered solutions in your content marketing, you’re losing competitive edge. If this sounded a bit dramatic, great. It’s supposed to be to get your marketing team on its toes and prepared to embrace AI-powered marketing tools. Artificially intelligent systems constantly work on the background of popular products and

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Digital Marketing and Direct Response Marketing Aren’t Exactly the Same Thing –

Part of the confusion between these two terms stems from the fact that so much of digital marketing is also direct response marketing. August 12, 2017 by Jeff Smelser Leave a Comment Digital marketing and direct response marketing are both key concepts in today’s advertising world – but they aren’t quite the same thing. Too

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Microsoft Unveils Beta Version of Outlook.com, HP Debuts Small Business Printer

If you use Microsoft’s Outlook for business email better hurry and get your comments in so you can have a voice in how the platform evolves. Microsoft is seeking feedback for a beta version of what comes next. Also, if  your small business still relies on printer having a printer, a new HP device specifically

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Natural language processing 101

With buzzwords like AI and machine learning being thrown around more than a football at training camp, it’s important for marketers to understand the ins and outs of how the various components that make up these technology advances work. Advancements in natural language processing (NLP) were one of the major steps forward that allowed AI

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Who Are You? The What, Why and How to Develop Your Personal Brand [Podcast]

Welcome to the new age of marketing where you are the brand. You can run and hide but you can’t escape the need to build your personal profile. We all know people buy from people. People also tweet with other people, they connect on LinkedIn with other people, they live video stream, Instagram and Snapchat with other

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4 Tools to Make You a Content Curating Master

Content curation provides a direct path to thought leadership for brands and individuals. As you curate and share high-quality content, you’ll generate awareness and gain credibility. You’ll be respected for your knowledge since you’re finding just the right content your target audience needs. My content curation used to be 100% manual. I’d finish reading an

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